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Elaine Pow

Elaine Pow

Retail & Brand Strategist

Independent Consultant

Retail & Brand Strategy | Visual Merchandising | Project Management

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Independent Consultant

Retail & Brand Strategist

I help businesses reach their target audience by developing branding and growth strategies.

Brand Development
Retail Design / Store Layouts
Visual Merchandising
New Store Openings
Expansion / Growth Management
Implementation Planning
Client Presentations
Website Development

Career medium 06
Career
Career medium 06

Seychelles & BC Footwear

Marketing Director

• Brand Development •
Redefined target consumer. Successfully relaunched two brands. Created and delivered brand education presentations. Focused editor relationships, strengthening brand impact. Modernized e-commerce sites increasing online traffic 760% over prior year. Outstanding Contributor Award, 2009 – “Elaine has prepared our team for the next level.” - President

• Consumer Marketing •
Developed partnerships for traditional retailers, pop-up shops, online launches and Mercedes Benz NY Fashion Week. Ran press and marketing events in New York and Los Angeles. Developed web promotions for both brands including product selection and copywriting.

• Artist Relations •
Secured key scene product placement on Zooey Deschanel, Amy Adams, Rooney Mara, Jennifer Lopez and Nicki Minaj. Partnered with indie bands Best Coast, Eisley and Sucre for tour and video exposure. Cultivated strategic blogger network ahead of media curve.

Career

Seychelles & BC Footwear

Marketing Manager

Career medium 01

Apple

Visual Merchandising Manager, North America

• Defined Merchandising for Apple Retail •
Established Apple Retail visual standards used in 300+ stores.Created iPhone merchandising strategy. Created visual branding strategy that reduced store open time by one day. Created field communications for all computer and iPhone accessory merchandising. Introduced product lifecycle strategy. “You could have been in my role, Elaine. You’re a natural leader.” - Worldwide VM Director

• Package Design •
Defined packaging standards for Apple retail stores. Pioneered approval process for harmony between 3rd party and Apple packaging. Design collaboration with key brands: Nike, Apple, Incase and Belkin.

• 3rd Party Guidance •
Sought out strategic vendor relationships. Negotiated key product placement with vendors and Apple merchant team.

Career

Restoration Hardware

Merchandising Consultant

Set merchandising calendar. Created new sourcing opportunities. Improved negotiation standards.

United Methodist Asian American Summer Camp

Youth Camp Director

Theme and program development, staff training

Sephora

Visual Merchandising Manager

• Defined Merchandising for Sephora Retail •
Created all promotional merchandising for 80+ stores. Developed window concepts and in-store graphics. Led buyer meetings for merchandising based on sales and inventory. Raised average sales 23% per monthly promotion.

• Communications •
Produced new field communications adopted internationally. Streamlined field support system resulting in 60% increase in response time. Trafficked merchandising collateral from print vendors to field. “Elaine, at GAP we had whole departments dedicated to accomplish what you do alone.” - Director of Visual Operations

Career medium 01
Career
Career medium 03

The Body Shop

Visual Merchandiser

• Promotional Merchandising •
Developed monthly merchandising concepts and promotional materials.
Produced display updates based on sales goal and inventory changes. Led executive feedback walkthroughs. Created merchandising strategy for new category launch.

• Communications •
Created newly refined field communications contributing to +30% sales increase. Produced library of product graphics saving time in executing merchandising updates.

Career

NASCAR Silicon Entertainment

Buyer | Visual Merchandiser | Retail Operations Manager

• Defined Retail Branding for NASCAR Concept •
Created retail branding strategy. Selected building materials, fixture, retail props and decor for all sites. Created merchandise displays. Mapped floor sets. Created marketing signage. Orchestrated fifteen store openings from planning to on-site execution.

• Buying •
Purchased retail merchandise for all categories. Private label development. Created
assortment planning and sales analysis systems. Negotiated with suppliers resulting in over 70k in savings and +7% sales increase. Delivered 5% margin increase exceeding year-to-year goal. Built site specific point-of-sale inventory databases.

• Communications •
Created policy & procedure and merchandising manuals. Wrote weekly field communications. Trained employees on customer service, loss prevention, and inventory.

Career medium 02
Career
Career medium 02

Anthropologie

Assistant Store Manager | Assistant Buyer, Womens Accessories

• Buying •
Presented trend forecast to executive team. Created field resource increasing store sales up to 200%. Created vendor and product databases. Contributed to first catalog launch.

• Visual Merchandising •
Opened first two West Coast stores. Created window and entry displays. Planned floor moves for new inventory. Re-merchandised product based on sales goals. Reset floors at low performing stores raising sales up to 37%.

Career

Gap Inc.

Assistant Store Manager | Pacesetter

• Visual Merchandising •
Executed corporate merchandising directives. Created vignettes, dressed bodyforms and assisted with window displays. Planned merchandise moves based on new inventory receipts. Travelled stores.

Career medium 02
Career

California State University-Long Beach

Graphic Design/Art