Seychelles & BC Footwear
June 2009 — April 2013
• Brand Development •
Redefined target consumer. Successfully relaunched two brands. Created and delivered brand education presentations. Focused editor relationships, strengthening brand impact. Modernized e-commerce sites increasing online traffic 760% over prior year. Outstanding Contributor Award, 2009 – “Elaine has prepared our team for the next level.” - President
• Consumer Marketing •
Developed partnerships for traditional retailers, pop-up shops, online launches and Mercedes Benz NY Fashion Week. Ran press and marketing events in New York and Los Angeles. Developed web promotions for both brands including product selection and copywriting.
• Artist Relations •
Secured key scene product placement on Zooey Deschanel, Amy Adams, Rooney Mara, Jennifer Lopez and Nicki Minaj. Partnered with indie bands Best Coast, Eisley and Sucre for tour and video exposure. Cultivated strategic blogger network ahead of media curve.