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Elaine Chiew

Elaine Chiew

Senior Manager - Brand & Digital

Nando's

Kuala Lumpur, Malaysia, my

In my Marketing work, I believe in the importance of empathy as much as I believe in data. I believe in human touch as much as I believe in digital intelligence. I care about making a meaningful difference to lives and things that people care about as much as delivering expected numbers.

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Nando's

Senior Manager - Brand & Digital

Take ownership of the growth of brand and its position in the market

Develop brand and digital strategies and translate into plans that are aligned to brand’s direction

Build an engaging brand and ensure its relationship with consumers are meaningful yet beneficial

Ensure the brand is on the forefront of digital marketing within industry

Monitor market trends, social insights and competitors’ activities to identify opportunities and key issues

Measure and report performance of all online and offline marketing campaigns, and assess against goals (ROI and KPIs)

Lead the team and the get the best from everyone