Consultant Business Analytics & Optimization EIM (Big Data)
September 2013 — Present
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-Ran functionality and design testing for physician and employee survey workbooks and web-based tools
-Analyzed member data using regression analysis to identify significant trends and valuable results gathered with products. Created material from analysis that portrayed data logically for marketers to present to prospective members.
-Negotiated with factories globally; attended client meetings for product development for an international retail brand
-Managed design input on projects concerning aesthetics and practicality
- Developed the company’s social media strategy. Updated private website, collaborated with website designers to make it more organized and easier to navigate, responsible for developing and editing the site map.
-Developed business strategies for expansion. Developed and presented pitches to home furnishing companies to propose collaborating and selling Groundplans’ merchandise online through their websites.