American Licorice Company
Social Media Specialist
June 2014 — Present
As a Social Media Specialist I work within American Licorice Company's marketing department. I organize, and run all social media platforms for Red Vines, Sour Punch, Fruit Vines, and Super Ropes! I run a key portion of our marketing efforts at American Licorice company. My primary functions include:
- Interacting with our brands on a daily basis to focus on what events, campaigns, etc. can be amplified on social media.
- Creating a content calendar for the marketing team, to inform them of what our social strategies will be going into the month.
- Organizing, and maintaining the social media budget.
- Creating ads on Facebook, and Twitter.
- Daily interaction with consumers on all social media platforms.
- Posting on all social media platforms, to maintain a strong social presence
- Analyzing social media performance at the end of every month, and watching competition.
- Meeting, and interacting with vendors, and possible influencers to discuss ways to amplify our brands.