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Eileen Petkovic (Foley)

Eileen Petkovic (Foley)

Social Media Specialist

American Licorice Company

Pittsburgh, PA

Eileen Foley is currently the Consumer Communications Specialist for American Licorice Company -- helping to oversee, and produce content for their social media platforms. She has done graphic design freelance work for individual clients, as well as companies located throughout the US. Eileen graduated from Valparaiso Unive...

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American Licorice Company

Social Media Specialist

As a Social Media Specialist I work within American Licorice Company's marketing department. I organize, and run all social media platforms for Red Vines, Sour Punch, Fruit Vines, and Super Ropes! I run a key portion of our marketing efforts at American Licorice company. My primary functions include:

- Interacting with our brands on a daily basis to focus on what events, campaigns, etc. can be amplified on social media.
- Creating a content calendar for the marketing team, to inform them of what our social strategies will be going into the month.
- Organizing, and maintaining the social media budget.
- Creating ads on Facebook, and Twitter.
- Daily interaction with consumers on all social media platforms.
- Posting on all social media platforms, to maintain a strong social presence
- Analyzing social media performance at the end of every month, and watching competition.
- Meeting, and interacting with vendors, and possible influencers to discuss ways to amplify our brands.

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