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Eileen Jacob

Eileen Jacob

Senior Assistant Director of Admissions

Simon Business School, University of Rochester

San Francisco Bay Area

I am an energetic and tenacious professional seeking brand management and strategy opportunities with a strong background in marketing, higher education, audience segmentation, and data analysis. My diverse territory management and integrated marketing communications experience prepared me to paint a clear picture of...

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Simon Business School, University of Rochester

Senior Assistant Director of Admissions

July 2015 — Present

Enrollment Territory Manager for Master of Business Administration Program overseeing domestic and international territory recruitment and enrollment, Analyze industry landscape and research positioning of program against competitors,Drive new yield strategy for admissions committee leveraging scholarship awards to increase enrollment and meet annual class profile goals

Project Team Leader overseeing annual redesign of admitted student communication for MBA & MS students, Analysis of marketing initiatives for admitted students to gauge effectiveness of communications via analytic systems including MS Excel, Hobson’s ApplyYourself, to provide more targeted content and reduced total production cost of materials by 37%, Manage restructuring of online student portal and integrated marketing communications to increase engagement of school followers, tailoring marketing and messaging strategy to drive submitted applications

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