Simon Business School, University of Rochester
Senior Assistant Director of Admissions
July 2015 — Present
Enrollment Territory Manager for Master of Business Administration Program overseeing domestic and international territory recruitment and enrollment, Analyze industry landscape and research positioning of program against competitors,Drive new yield strategy for admissions committee leveraging scholarship awards to increase enrollment and meet annual class profile goals
Project Team Leader overseeing annual redesign of admitted student communication for MBA & MS students, Analysis of marketing initiatives for admitted students to gauge effectiveness of communications via analytic systems including MS Excel, Hobson’s ApplyYourself, to provide more targeted content and reduced total production cost of materials by 37%, Manage restructuring of online student portal and integrated marketing communications to increase engagement of school followers, tailoring marketing and messaging strategy to drive submitted applications