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Eileen Fitzgerald Smith

Eileen Fitzgerald Smith

Designer / Hearst Connecticut Media Group

Hearst

Greater New York City Area

Loyal. Focused. Passionate. Experienced Editorial & Marketing Content Designer - Infusing print & digital content with solid consumer connectivity. Loves working for major brands, creating visual content that communicates across a variety of consumer segments. Develops high quality visuals and written content for large-sc...

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Hearst

Designer / Hearst Connecticut Media Group

Designer for Hearst Connecticut Media Group / Connecticut Post News

Awarded recognition: Hearst Corporation award for my contributions to the development of the digital newspaper editions - content, design & social media outreach - resulting in a spike in digital edition page views and digital subscription activations. Social media was folded into the project to support and advertise the campaign promoting a 2014 digital edition look back at the posters of the 'Gathering of the Vibes.' I interfaced with the social media manager and digital producers to plan and produce pro images and copy to invite and entice Hearst Connecticut readership to activate their digital edition access. 2015 see an continuation of the promotion of this section to increase digital edition activation as part of the annual Hearst coverage of this national music event in Bridgeport, CT.

Award recognition: Connecticut chapter of the Society of Professional Journalists (CTSPJ)
First Place 2014 - Circulation >40K - Page One - Ruins Reborn series
First Place 2014 - Circulation >40K - Informational Graphic - Ruins Reborn series

Developed workflow and production methods for the replica digital edition of the newspapers.
Continuing development of content for region-wide digital editions.

Designs page 1s and develops graphics for the Connecticut Post and three other daily newspaper properties in the Hearst Connecticut Media group.

Boosted activation of subscription to Hearst Connecticut digital edition in 2014 utilizing Hearst Connecticut social media channels and native print advertising to promote special sections.

Design coordinating page content and promotional materials for sections I developed.

Maintain continuity of style in all phases of special sections.

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