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Eduan Du Plessis

Eduan Du Plessis

Design Professional, Image consultant, Marketing maestro, Manager


Philips Lighting

Manager: Retail & Trade Southern Africa

Structure and company

• Reported to the Marketing Manager Africa.
• Based at head office 3 different divisions Lighting - Healthcare – Consumer lifestyle.
• Multinational.
• Managing retail portfolio:Massmart/Wallmart - Pick & Pay - Spar -
Shoprite & Checkers - Clicks - Mica - Landmark stores - Stax.
• Managing trade portfolio: Wholesale and distribution – Bidvest entities.


• Developing and training sales teams.
• Streamlining operational processes.
• Portfolio management.
• Product training.
• Targets and budgets.
• Strategy and operations.
• Drive takeover from outsourced distribution, in-house after 8 years of outsourcing.

Business development

• Drive retail distribution sales to target of R50ML.
• Drive trade sales to target of R70M.
• Manage and deploy Phase in and Phase out of products
• Developing brands and brand awareness.
• Ensure LED lamp sales make up 5% of total lamp sales in retail and trade.
• Launch LED to the South African retail market.


• Create marketing plan for campaigns and tactical promotions for retail and trade.
• Road-map compliance.
• Efficient spend and analysis of marketing budget.
• Trademark compliance.
• Strategy, competitive brands, competition, market offering, target market assessment.
• Press releases, advertorials, editorials.
• Brand awareness.
• Pricing and GP implementation and analysis
• Point of sale innovation and execution.
• Merchandising units.
• Planograms.
• Category management.
• Following supplier/manufacturer/retailer guidelines P.O.S
• Product and staff training.
• Business case analysis.
• Training material.
• Private labels art work conceptualising,

Career medium 02
Career medium 03

Country Living Retail & Maison Blanc Distribution


Structure and company

•Reporting to the shareholders.
•Managed financial, admin managers, branch managers, PA’s, designers, data capturers, representatives, stores and warehouse staff, restaurant.
•Branches in Bryanston, Atholl Square, Bedfordview, Waterkloof, restaurant in Bryanston and warehouse in Bryanston.
•GM for three divisions: distribution, retail sector and restaurant.
•Import and distribution of local and international furniture and smalls.


•Developing and training sales teams.
•Streamlining operational processes.
•Site meetings and earmarking new potential centres for franchisees.
•Stock selection for all five retail outlets. Managing exclusive ranges for all branches.
•Developed HR structure.
•Targets and budgets.
•Expenses and overhead streamlining.

Business development

•Maintaining and establishing relationships with manufacturers and suppliers local and international.
•Maintaining and establishing franchise network.
•Working in collaboration with Architects, Designers and Procurement companies and their teams on large and small-scale projects.
•Strategy, competitive brands, competition, market offering, marketing, target market assessment.
•Press releases.


•Layout and floor plan design.
•Merchandising units, servicing franchisees and their displays.
•Promoting new products.
•Following supplier/manufacturer guidelines within space limitations for maximum return on investment (ROI).
•International travel and sourcing/ buying of brands.
•Staying abreast of market trends and styles.


•Staff training, sales etiquette, product training, product knowledge, warranties, technical information, time management, invoicing, targets, budgets, lead times, customer service, personal appearance.
•Product and brand training, product knowledge, warranties, technical information, product application.
•CPA compliance.


Qlite, a Pillar of Iliad Africa Ltd, Specialised Building Materials Division JSE listed BBBEE rated


Lyttelton Manor