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ebony shears

ebony shears

Consultant, Producer & Creative Director

Agent NINE21

visual storyteller, content producer, big thinker, people connector

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Agent NINE21

Consultant, Producer & Creative Director

*Supervising Producer, The Whistle: Content development and production oversight for a cross-platform kids' sports "network," including Season One of an 11-episode weekly television show airing on NBC Sports Network.

*Interactive One: Development of editorial and creative concepts and production oversight of advertiser-sponsored custom web video content programs appearing across iOne’s network of Web properties (HelloBeautiful.com, TheUrbanDaily.com, NewsOne.com).

*NYCEDC: Development of creative concept and end-to-end oversight of video content project for NYCEDC’s “Made It Here” and “Made In NYC” campaigns.

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Career

BET

Associate Producer, "The 5ive"

DIME Media Inc.

Owner / Co-President

• Built a boutique strategic communications firm specializing in the businesses of media and popular culture.
• Directed executive positioning, corporate imaging, media and public relations, event marketing and production, and integrated lifestyle marketing strategies to create value by increasing visibility and managing reputations of executives and brands.

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Career
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Gerson Lehrman Group

Director, Video Strategy & Content Engagement

Joined this organization to create and a manage a video content strategy for the firm’s startup digital professional community, and assumed the additional responsibility of recruiting, managing, training and developing a team of three writer/editors and two video editors/field producers dedicated to producing all web-delivered editorial content for the site.

Subsequently realigned team to support GLG’s revenue, marketing and reputation objectives and implemented the company’s first ever content marketing initiatives in support of the sales and core business of the firm.

• Developed and implemented a video content strategy for the G+ web platform that outperformed all other content types, and developed GLG’s first client-focused content products;
• Established editorial voice and managed content workflow and creation to optimize search value; defined key metrics and reports to measure content performance;
• Lead collaboration with other functional groups to integrate content products with the firm’s CRM, online community management, product development and marketing initiatives.

Career

ESPN

Producer, E:60

Hampton University

BS, Finance