Associate Planning Director
June 2015 — Present
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My goal is to help brands make an impact on the world. I enjoy the challenge of finding the right problem and solving it creatively. While I now focus on Brand Planning, my background in Digital Marketing & CRM and my experience handling brands from a diverse set of industries come in handy when I tackle different Marketing ...
Planning lead for Nestle brands Coffee-Mate, Maggi and All-Purpose Cream. My work for these brands has allowed me to hone multiple facets of brand & business strategy development, such as market research & analysis (both qualitative and quantitative), brand portfolio architecture, insight mining, and has allowed me to lead integration with other disciplines such as Digital Marketing and Media Management. Aside from these brands that I currently handle, I've also worked on strategy for Bank of the Philippine Islands, Coca-Cola, multiple Red-Ribbon cake and pastry brands, and developed total brand repositioning for L'Oreal Paris Philippines.