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Doug E. Yancey

Doug E. Yancey

Advertising Manager

Varco Pruden

Greater Memphis Area

Advertising Manager at Varco Pruden

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Varco Pruden

Advertising Manager

Manage advertising programs for major metal building manufacturer. Improved the quality and ROI for direct mail, national ad campaigns and cooperative programs. Responsible for media schedule and budget. Coordinate with vendors for various programs as part of multi-million dollar annual budget. Provide creative strategy for sales meetings, sales literature and 4 corporate websites. Manage all literature. Increased e-commerce activity for support materials. Provide branding for new products. Lean 6-Sigma training.

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