October 2013 — Present
nJoy and RPC are the two IT&C brands owned by DAI-TECH.
The company is one of the biggest hardware, peripherals, gadgets and computer electronics manufacturer in Romania, and it has managed to be present with nJoy and RPC in 5 countries: Romania, Bulgaria, Hungary, Serbia and Macedonia.
My duties include:
• brand management;
• global marketing strategy (Romania, Hungary, Bulgaria, Serbia, Macedonia);
• product launches;
• online advertising;
• email marketing;
• product marketing support;
• product & brand B2C and B2B advertising;
• Market research;