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Dorothy Starr

Dorothy Starr

Hemmingford

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Press Republican

Multi media sales consultant

Implemented strategic marketing campaigns based on client research and needs analysis, designed to increase client marketshare.
Led the development and sale of new media products through team building to increase new business development and revenue.
Launched multi media campaigns through cross-platform strategies resulting in 40 percent revenue growth over prior year in digital and mobile advertising sales.
Completed thorough research on a national and local level through Admall and reader/viewership surveys for each client in order to maximize return on investment.
Implemented 10-12 customized media campaigns on a monthly basis with a 75 percent closing ratio.
Created and sold innovative revenue streams to stay competitive in the market and drive new business development through SEO, SMS, and SEM campaigns.
Guides each client from implementation to ROI, maximizing total audience exposure on targeted demographic campaigns.
New business revenue driven campaigns resulted in 35 percent growth over prior year.
First quarter 2014 digital sales growth up 30 percent over 2013 first quarter revenue.
Meets and exceeds monthly revenue goals over prior year with double digit growth.

Career medium 06
Career
Career medium 05

Enterprise Rent A Car

Branch Manager

Managed team of 6-7 trainees.
Trained and guided employees.
Maximized revenue potential through specific programs.
Worked closely in a team atmosphere with regional and local branches to accomplish revenue goals.

Career

Plattsburgh State University

Communications and Marketing, Communications and Marketing