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Dorota Rautiainen

Dorota Rautiainen

Head of Research & Consulting

Potentialpark

Understanding Talent

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Potentialpark

Head of Research & Consulting

Career medium 03

Potentialpark

Employer Branding Analyst

Potentialpark is conducting market research about the information-gathering, decision-making and application processes of job seekers. Among others, we conduct research about:
- corporate career websites: Top Employer Web Benchmark (TEWeB) Studies and Ranking
- online application: Aplying Online and Loving It (APOLLO) Studies and Ranking
- social media comunication (S-Com)
- mobile recruiting (M-Com)
- Online Talent Communication (OTaC)
- Trend Studies and Expert Analysis

My role: help our clients build their employer brands and make their recruitment process more efficient through better communication with the target-group

My tasks: market research, audits, analysis, production and delivery of presentations and reports, project management

Career

Brainpeople

Consultant for MindShift

Role: Qualitative and Quantitative Survey Analyst
Tasks: analysis of survey results, working with production files, coding and categorizing of open text answers, preparing PowerPoint presentations

Career medium 02
Career

Quickmatch

Consultant for Bain & Co.

Role: Market researcher
Tasks: online research, conducting interviews, translation of the results, gathering data in Excel

Uppsala University

Peace and Conflict Research

Kungliga Tekniska högskolan

Project Management

Stockholm University

Bachelor's degree, Political Science