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Donna Cerdas

Donna Cerdas

Akron, OH

Assistant Manager at The J.M. Smucker Company

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Good read.

I founded the StoryHow™ Institute to teach business communicators how to tell their stories. My goal was to create a method for building a story that used familiar language instead of entertainment terms such as inciting incident, rising action,...

Why most marketers make bad storytellers ron ploof?trk=api*a3772973*s3842293*