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Dominique C. Gagnon

Dominique C. Gagnon

Founder & CEO

Isbel, Inc.

Founder & CEO, Isbel

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Isbel, Inc.

Founder & CEO

Isbel™ is an elegant new intimacy destination for modern women. Featured on CBS, NBC, Huffington Post, Gawker, CNET, The Atlantic Cities, Vitamin W and The Chicago Sun-Times.

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Act of Creation, LLC

Partner

Strategic consulting and advisory services to founders of new consumer brands on how to move from idea to execution to market capture.

Advisor to new fashion brand on converting initial buyers to repeat & loyal brand followers with consumer engagement strategy. Advisor to newly-formed incubated hydroponics company on design of joint customer marketing strategy & consumer grassroots activation plan. Advisor to pre-launch intellectual & cultural city guide company on product design, marketing strategy, and product development.

Career

Nestle

Strategic Innovation Driver

Member of 10-person special innovation task force, driving concept-to-launch innovation in strategic categories. Managed group's multi-million dollar innovation budget, allocating resources among growth priorities of current businesses and new white space opportunities. Tasked to select cross-divisional team in charge of repositioning and growing $200M category brand into $1B lifestyle brand, Nestle USA's #1 strategic priority; led five-agency team in defining expression for new brand extension and designing $10M launch communications campaign. Led cross-functional team in new innovation challenge, identifying three new potential branded businesses, developing preliminary product, positioning and route-to-market strategies, in collaboration with external partners.

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Arnell (Omnicom Subsidiary)

Innovation & Brand Strategist

Lead Strategist at brand creation firm, specializing in creating iconic consumer brands for celebrities and Fortune 100 companies through total concept-to-launch solutions. Designed brand architecture, brand positioning, and an innovative direct-to-consumer launch plan for new line of electric vehicles, reporting to Chief Innovation Officer of Chrysler LLC. Advocated for & developed on-the-street trend team to access consumer voice & identify emerging trends.

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Unilever

Innovation Associate

To address category decline, led cross-functional team in development of health-focused innovation strategy and concept pipeline. Received approval to launch primary concept.

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Vantage Partners, LLC

Consultant

Project Leader at boutique change management consulting firm stemming from the Harvard Negotiation Project and led by the writers of Getting to Yes and Difficult Conversations.  Designed and led trainings, and delivered executive coaching, in joint-gain negotiation, influence & persuasion, and business relationship management (i.e., partnerships, JVs, alliances). Worked with partner to found and manage new practice group in supplier relationship management consulting, helping grow business to contribute over 25% of firm’s annual revenue. Led 20-person cross-functional task force at Fortune 50 consumer goods company in design and implementation of business processes, tools, and change management strategy to optimize returns and drive innovation from supplier portfolio, championed by CPO and resulting initially in several successful joint ventures.

Career

Arnold Worldwide

Consumer Insight Analyst

Conducted analysis to understand consumer preferences & purchase behavior in firm's Consumer Insight Group. Clients: Ocean Spray Cranberries, Inc., McDonald's, Royal Caribbean Cruises

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MiniMeals, Inc.

Launch Manager

For serial entrepreneur, led company formation, product development, and market test of new functional packaged food concept.

Pourquoi Pas, Inc.

Brand Champion

Worked in marketing, sales & operations for family start-up business launching European premium skincare brands into the US market, including Mustela, the European leader in baby skincare. Implemented new sales & account management system, trained sales team on new process & system, and helped design PR campaign & launch for new suncare line. Was preferred sales rep and contact for several of our high-touch accounts and repeatedly awarded for closing the most new accounts at annual industry trade shows.

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Harvard Business School

MBA

Wellesley College

BA

London School of Economics and Political Science

University School of Milwaukee