Online Marketing Specialist
December 2015 — Present
Direct responsibility for monitoring Web traffic, following trends, conversions and ROI for all digital online acquisition programs through rigorous campaign planning and implementation, A/B and multivariate testing, budget management, performance review, optimization and analysis.
Drive online targeted traffic, acquisitions, leads and revenue through Paid Search (Google, Yahoo!, Bing/MSN, Facebook, LinkedIn, etc.), Display Advertising, Remarketing and Industry-specific sites at acceptable ROI as defined by the business.
Manage Search Engine Optimization efforts for targeted keywords, conduct keyword research for new products and develop white hat SEO strategies to improve natural search rankings in collaboration with the business team and external agency.
Develop monthly online campaign calendar in collaboration with the Marketing and Sales teams. Cooperate with internal resources and external agency to set budgets, execute programs, monitor, measure and provide regular reporting on conversion and campaign effectiveness.
Source new online advertising partners that target B2B and large enterprise customers to drive traffic from partner sites, e-mails, and other 3rd party sites.
Evaluate customer research, market conditions and competitor data, incorporate learning into campaigns.