Responsible for overseeing the development and usage of the Group’s three brands: ReSound, Beltone
and Interton. Team members are based in Denmark and USA. Reports to SVP for Global Marketing
Responsible for the development of the Interton Brand including all product, software and marketing activities, from strategy to execution. Responsible for a team of Product Managers and Marketing Project Managers, team members based in Denmark, Germany and China. Reports to SVP of Global Marketing.
Responsible for global product roadmap development and future planning of roadmaps across categories. Responsible for marketing strategy development and analysis. Was stationed for 6 months at the Group's subsidiary in Shanghai, China, working on projects for Emerging Markets.
Product launch planning for local affiliates, Pricing of new products, Execution of Commercial Excellence projects, Development of business supporting tools.
New Product creation, Product concepts, New Product Introductions, Product management, PLC, Product marketing, Competitive analysis, Customer focus.
Assignment:
To analyze and evaluate current set-up of the management of strategic alliances. To present findings and suggestions on how to improve the strategic alliance collaboration.
Market research/analysis, Positioning, Analysis of product profitability, lead generation, database market, cold calls.
Courses:
Strategic Management, International Business Strategy, Brand Management, International Marketing
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