Product Manager and Entrepreneur. Start-up addict. Independent thinker & status quo slayer. My alter ego, Diego Bal`e*ar''ic\, likes to DJ too!
“Any sufficiently advanced technology is indistinguishable from magic.” -- Arthur C. Clarke "Do. Or do not. There is no try." -- Master Yoda
new growth and learning opportunities where I can apply my extensive product development experience, entrepreneurial spirit and GSD attitude while adding value and contributing to creating a great company, strong team culture and fantastic products.
I’d like to find a position in a problem-focused, customer-centric, cross-functional team where I can add value by doing what I love: rolling up my sleeves and solving problems in creative ways. I’m a passionate, curious person who’s constantly searching for new learning opportunities and driven by a need of continuous discovery. An ideal job...
Lead Product Manager - Sendori
Reporting to the CEO and VP of Product, partnered with senior executive team to define Sendori product roadmap and identify business opportunities. Owned product development cycle including use cases/stories, product requirements, business rules, functional specifications, UI/UX, sprint prioritization, and release process. Worked closely with BizDev & Sales to understand business & customer needs, identifying growth opportunities through new monetization venues & enhanced user interaction. Engaged BizDev & Engineering to define use cases used to prioritize new functional requirements & development cycles. Directly impacted development cycles (time & cost), as most issues were identified & resolved before start of development.
* Researched and wrote PRDs to grow the user base from 100K users to 4M+ installs.
* New end user features developed increased LifeTimeValue (LTV) per user by 50%.
* Led development of new ad unit coupons, driving 50% increase in LTV.
* Redesigned use cases & business rules for installer, ad units and user interface, resulting in 6% reduction in uninstall rate and increase in install lifetime from 60 to 100+ days.
* Promoted adoption of Lean/Agile methodology, resulting in reduction of development cycles by half, while improving quality & reducing rollbacks, allowing for faster data collection on product & functionality performance.
Product Development Consultant
-- Baskit, Inc. (2013)
Partnered directly with the founders, executive team and advisors to define & create a new centralized web-based shopping experience addressing $500B shopping cart abandonment problem. Evaluated original concept & defined problem/solution; performed market validation & competitive landscape research, conducted user research & interviews; defined product requirements, workflow & functionality; created design documentation & PRDs; implemented click-through prototype & demo; evaluated outsourcing development teams.
-- ezTweets (2009-2013)
Created one of the first online services to support posting to multiple social networks & accounts, as well as update scheduling. Application supports updates longer than standard limits imposed by various social networks, automatically adjusting length of each update. Created all documentation, including PRDs, wireframes, UI/UX specs. Hired & managed off-shore team to implement phases & functionalities.
-- scrumitUP (2012 – 2013)
Co-created web/mobile-based online SCRUM creation & management tool. Ran users research & interviews to identify pain points & opportunities; wrote user stories to define MVP functionality; created functional PRDs and UI specs; managed backlog & prioritized new functionality development.
Ask.com (ASL: Ask Sponsored Listings - Sendori)
Senior QA Engineer - ASL
Reporting to the Director of Engineering, oversaw end-to-end black box testing of internally developed online advertising platform. Performed QA on front-end functionality, back-end ad serving logic, algorithms and pre/post-production release validation. Designed and implemented end-to-end testing to validate UI/server integration and data integrity. Met weekly with lead developers & product managers to schedule release & development cycles. Provided in-house UI/UX and prototyping design, resulting in reduced costs and faster requirement design cycles.
* Improved releases, resulting in 20% rollback decrease and increased user satisfaction.
* Worked closely with product managers and developers to perform ambiguity analysis, resulting in shorter development cycles (due to fewer functionality/implementation issues being identified late in the development cycle) and 30% improvement on time releases.
Product Management Consultant - Innovation
Led early stages of planning, design and development for two technology innovation projects:
-- Emergency Room iPhone application: Conducted end-user interviews to extract use cases, functional workflow & requirements; designed UIs & functionality web-based workflow wireframes & prototypes; extracted core functionality from web-based app and redesigned for mobile use (iOS); worked with web & mobile development teams to maintain consistent UI/UX; designed graphic UI elements for web-based & mobile app.
-- Imagery storage system: Wrote use cases & designed storyboards/workflows for program manager; defined & specified early functionality, workflow and UI/UX; layout different wire-frame options to conduct usability testing & application workflow; designed click-through functionality, UI graphic elements, UI style guidelines and UI demo.
Reporting to the VP Engineering, worked closely with end-users, engineers and product managers during application design phases to define product features, and performed requirements and ambiguity analysis. Wrote PRDs, ran usability focus groups, facilitated sign-off between customer and development. Defined, implemented, documented company-wide QA methodology throughout SDLC. Implemented automation at different SDLC stages, and worked closely with product manager and lead developer on functionality and usability. Ran company-wide “bug hunting” days to ensure delivery of a top quality application.
Sr. QA Analyst – Automation Team Leader
Senior QA Engineer
QA Team Lead - WorldPlay
Political Science and Government
Silicon Valley College
Graphic Design and Multimedia