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Diana Tobey

Diana Tobey

Senior Consultant, Strategy & Transformation

IBM

Experienced strategist for product, digital, and user experience

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IBM

Senior Consultant, Strategy & Transformation

Works collaboratively with clients to develop innovative solutions for a variety of business challenges. Background includes: go-to-market strategy, digital strategy transformation, back office automation, business process re-engineering, org design, and change management. Specializes in the Media & Entertainment industry.

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Weiss Tech House/ThreeZero Communications

Marketing & Public Relations Manager

Led mar/comm and social media efforts for the Weiss Tech House, a hub of tech innovation at the University of Pennsylvania. Improved overall brand recognition and implemented a strategic communications plan for several start-ups incubated through the Innovation Fund and PennVention. Developed and maintained key relationships between founders and media, analysts, and investors.

Career

Beyond.com

Strategic Planning Consultant

Performed comparative market analysis on the Online Recruitment industry to identify international market entry opportunities for one of the 50 fastest-growing technology, media, telecommunications and life sciences companies in the Greater Philadelphia area.

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MindShare

Digital/Interactive Strategist

Conceptualized 360 degree strategic media plans and customer segmentation strategy for two campaigns launched in 2009. Briefed digital media department and leadership on industry trends, new media opportunities, and emerging technologies.

Note: MindShare is an international media investment agency within the WPP and GroupM umbrella network.

Career

Invite Media, Inc.

Growth & Marketing Consultant

Directed external communications and lead generation for a venture-backed technology start-up specializing in digital advertising. Worked directly with co-founders to formulate early stage growth/marketing strategy and grassroots outreach efforts. Company was sold in June 2010 to Google/DoubleClick for $70 MM.

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Neutrogena Men's Line

Brand Ambassador

Developed and executed a large-scale guerilla marketing strategy to launch new product line for a multi-national Consumer Packaged Goods company. Effort was awarded 1st place for Best Marketing Program & Most Attendees in the nation for increasing local sales by 100-400%.

Career

Tsinghua University

Chinese Studies

University of Pennsylvania

Bachelor of Science, Marketing

University of Pennsylvania - The Wharton School

BSE, Entrepreneurship & Innovation

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