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Diana Mask

Diana Mask

Communications Specialist

The Boston Beer Company

Washington

Message

6

Followers

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"And in the end, it's not the years in your life that count. It's the life in your years." -- Abe Lincoln "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discove...

M+R

Associate

•Implement national media outreach strategy to top-tier media, resulting in coverage in the New York Times, USA Today, Bloomberg Businessweek, Fast Company, and the Washington Post
•Conceptualize and draft opinion/commentary materials including op-eds, editorial board memos, and LTEs, with secured placement in outlets including the New York Times, Los Angeles Times, CNN Opinion, The Hill, and other regional/trade publications
•Coordinate and brief top-level experts on briefings and deskside meetings with media outlets including the Wall Street Journal, National Journal, NPR, and CQ Roll Call
•Manage day-to-day media outreach efforts, reporter relationship building, as well as messaging and materials development
•Deliver strategic recommendations and feedback in a client-facing role

Career medium 04
Career
Career medium 02

M+R

Account Coordinator

•Supported publicity, media materials development and administrative duties for nonprofit clients resulting in coverage in regional and trade media outlets including Christian Science Monitor, The Hill and federal trade publications
•Conducted media outreach to national dailies and long-lead publications on behalf of both federal and human rights-focused coalitions, resulting in coverage in The Atlantic, The Daily Beast, WomensHealthMag.com, and the Chicago Tribune

Career

M+R

Campaigns Intern

•Created and maintained media lists for various clients on grassroots media campaigns on the local, regional and national levels;
•Assisted with writing, proofreading, copying, and distributing press materials to local, regional and national outlets
•Monitored media to identify trends, timely media hooks and angles for outreach on behalf of clients

Career medium 02
Career
Career medium 04

Braithwaite Communications

Social Media Intern

•Controlled and created daily content output for all social media channels (Facebook, Twitter, Google+)
•Devised timely, relevant blog posts to contribute to the company’s WordPress blog
•Pitched events and store openings to local media, securing coverage from local ABC, NBC & Fox affiliates
•Edited press releases and media advisories

Career

ING DIRECT USA

Corporate Relations Intern

•Wrote and edited press releases for bank campaigns and community outreach events garnering over 2 million earned media impressions
•Generated on-brand content for Facebook and Twitter accounts reaching over 15,000 social media users
•Pitched to editors, reporters and financial bloggers securing coverage in prominent outlets
•Constructed talking points for C-suite executives
•Tracked and synthesized all media impressions data from 2009-2011; proficient in Cision and Vocus
•Executed crisis communications plans during a merger and acquisition through social media channels

Career medium 01
Career

Susquehanna University

B.A., Corporate Communications, Spanish