VALLARTA SUPERMARKETS, VSI
October 2015 — Present
• Developed new promotional campaigns with different vendors to create brand awareness and increased sales revenue by 13%.
• Increased followers on social media by 80% on average (Facebook and Instagram), resulting in significant increase in brand awareness.
• Designed & crafted marketing materials on a range of projects, for brochures and advertisements; ensured uniformity in the brand language for the promotional brands.
• Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis; Crafted concept and content for journal ads and direct mail campaigns
• Plan and execute all grass root events and sponsorships for brand awareness.
• Negotiate and purchase all marketing branded giveaways, corporate holiday giveaways and media buys (TV, Radio, Pandora, Billboards and Social Media)