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Diana Hilson

Diana Hilson

Integrated Marketing Consultant

Noel Consulting

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Noel Consulting

Integrated Marketing Consultant

As an innovative, strategic marketer with ten-plus years of experience in consumer, event, and packaged goods marketing, planning, operations management, and educational development I have lent my expertise to various brands and companies: Black Enterprise, Diversity Affluence, 135th Street Agency, Houghton Mifflin Harcourt, and Souljourn.

I am currently working as an Integrated Marketing Manager for Channel One News. I am overseeing the day-to-day client marketing including, response to RFPs, developing sales materials and the communications plan to clients and end users of the Channel One product. I am also partnering with the digital development, sales, and research teams to map out the new digital sales strategy and positioning in the marketplace.

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Forbes Magazine

Integrated Marketing Manager

I conceptualized custom integrated marketing programs across Forbes' print, digital, mobile and tablet platforms for technology, business, finance, luxury, auto, and pharmaceutical categories. I worked closely with the editorial and new product teams to bring to life existing editorial and helped to create new, contextually relevant editorial programs for advertising partners. Leveraging proprietary franchises and incorporating syndicated and primary research I was able to strategically position Forbes properties against our client's desired target.

Career

Black Enterprise

Integrated Marketing Manager

Conceptualize and develop strategic integrated marketing programs and partnerships with Fortune 500 companies to increase revenue, profits, and brand awareness for both Black Enterprise and it's partners. Work collaboratively with the sales and creative departments to generate marketing and sales tools as well as synergistic programs across the four platforms at Black Enterprise: print, digital, broadcast and events.

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Career
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VIBE Media Group

Marketing Director

Conceptualized and developed strategic integrated marketing programs with Fortune 500 companies to increase brand awareness, revenue, and profits. Managed and worked collaboratively with creative staff and sales departments to generate marketing and sales tools as well as synergistic in-book advertorials, targeted client branded DTC mailers and annual media kits. Oversaw and assisted with development and execution of experiential branded events which included talent negotiation and logistics, venue acquisition, event production, hiring of staff, budget management and integration of sponsor benefits. Directly supervised the ad proposal development process of the Marketing Associate, Event Manager, and the Designer, Creative Serivices

Highlights:
August 2009 VIBE issue developed, presented, and sold 4-page spread to Ford Motor Company. Art directed and copy wrote the ad; managed all aspects of sweepstakes and secured all prizing items

May 2009 established partnership with ADCOLOR organization and co-sponsored awards season kick-off celebration; established both the Publisher and EIC/VP as hosts for event and gained exposure for VMG with the tastemakers within the marketing and advertising communities

May – June 2009 managed all sponsoring advertising expectations for participation in proprietary VSessions LIVE! events in New York, Atlanta and Chicago

March 2009 created VMG capabilities presentation

January 2009 negotiated and directed media sponsorship of several 2009 Inaugural events with partners Hip Hop Summit Action Network and Hip Hop Caucus

October 2008 Yardfest - directed all aspects of South Pole brand integration in VIBE college concert tour

Career

US Concepts

Senior Account Executive - Smirnoff Trademark

Develop strategic and creative national programming for on-premise and off-premise programs. Manage various clients (Brand Teams, Trade Marketing) on appropriate programs or area of business and manage vendors, partners, and other resources to ensure proper coordination of all program components and logistics (POS, printed materials, venues, caterers, staffing, etc.).

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Career

MRM Worldwide

Marketing Associate

Platform Learning

Program Manager

The Princeton Review

Director, Academic Success

The Princeton Review

Teacher/Trainer/Program Director

Integrated Marketing Services

Account Executive

University of Cincinnati

BS, Business Administration

Walnut Hills