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Devin Sugameli

Devin Sugameli

Associate Director, Client Services

Attention

Borough of Queens, NY

Digital marketer with nearly a decade of experience in social media strategy, integrated marketing, digital marketing analysis, and social media advertising. Additional knowledge and experience in display advertising, as well as SEO and SEM.

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Attention

Associate Director, Client Services

Worked with strategy, analytics, and creative teams to develop social-first, content-driven marketing strategies aligned with client goals. Managed 4 direct reports over the course of 3 years, coaching each to achieve promotions in line with their professional goals. Clients included: One&Only Resorts, American Express, Canary, Novartis, OtterBox/LifeProof.

Career

Kaplan Test Prep

Social Media Manager

Launched Kaplan Test Prep’s Social Media Team as part of the National Marketing group, managing all social media strategy including advertising, content development, and community management across 8 product pages. Additionally managed search, remarketing, social, video, and display advertising.

- Pioneered use of Facebook's ability to target advertising according to email leads list in order to send event reminders via Facebook specifically to event registrants.
- Recipient of Radian6 Customer Hero Award for innovative social media customer service and outreach.

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Kaplan Test Prep and Admissions

Associate Manager, Social Media

- Accelerated Facebook fan and Twitter follower growth within first 6 months of employment via charity “like” drive campaign across Facebook and Twitter, achieving leading position in social media space over industry competitors.
- Directed development and implementation of company wide employee social media policy, coordinating between HR, PR, Legal, and Marketing groups.
- Trained individuals and large employee groups throughout the organization on the effective use of social media for marketing purposes.
- Determined comprehensive best practices by platform for all social media marketing efforts.
- Created and managed highly targeted ad campaigns for both local (city level) and international initiatives.

Career

Likeable Media, formerly theKbuzz

Director of Account Operations

Supported account managers and strategy directors through the development of various internal and client-facing products to assist in the management of social media campaigns and the demonstration of campaign success to clients.
- Created social media “how-to” guide for the orientation of new clients entering the space.
- Developed comprehensive client reporting dashboard to be implemented across all major accounts.

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theKbuzz

Social Media Strategy Director

- Responsible for between 5-10 accounts at a time, ranging in size from small businesses to large brands such as Verizon, Heineken USA, and 1-800-FLOWERS.COM.
- Plan and execute innovative social media strategies for clients, including blogger initiatives, brand ambassador programs, and engaging consumer promotions.

Career

the Kbuzz

Social Media Account Manager

- Designed and managed business profiles for clients on Facebook and Twitter.
- Consulted clients on social media marketing strategies and trained them to take over following completion of project contracts.
- Executed events for clients The Shops At Atlas Park and amNewYork

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theKbuzz

Buzz Builder

- Planned and managed events for clients such as The Shops At Atlas Park, amNewYork, and the Green Acres Mall
- Contributed to the company blog (www.buzzmarketingdaily.com) twice monthly

Career

Skidmore College

B.A., Asian Studies, International Affairs