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Devika Kumar

Devika Kumar

Category Merchant and Buyer - Produce

FreshDirect

Category Merchant, FreshDirect

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FreshDirect

Category Merchant and Buyer - Produce

Director, Mar. 2015 – present
Senior Associate, Mar. 2014 – Mar. 2015
Associate, Feb. 2013 – Mar. 2014

- Co-head of the Produce category, FreshDirect’s leading perishable segment
- Manage to revenue and profit targets
- Responsible for sourcing, assortment, inventory, storefront merchandising, pricing and promotions
- Work closely with marketing team to create brand strategy and drive category awareness
- Partner with operations team on QA and packaging to increase customer satisfaction
- Manage team of 5 merchant-buyers