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Desiree Ojeda

Desiree Ojeda

Sr. Program Manager

The Reynolds & Reynolds Company

San Diego County, CA

A multi-talented sales professional with over a decade of experience in B2B sales, online marketing, branding, client development, consulting, and client retention. Capable of leveraging partnerships with key business leaders to maximize revenue opportunities. Forward-thinker who can exercise business acumen to create...


Jewels by Desiree

Jewelry Designer/ Founder

• Jewelry Designer specializing in custom, hand-made jewelry.
• Design & maintain company website,
• Knowledge of Inventory Management Software
• Manage all creative efforts including Look Book, Product Placement and Photo Shoots
• Assume ownership of a project and responsibility for nurturing it to the next level, including:
- Understanding target audience
- Understanding and evolving best sellers
- Understanding of fast paced trend businesses
• Design, develop, coordinate and execute seasonal and core Jewelry from concept to
• Identify target markets for designs, looking at factors such as age, gender, and
socioeconomic status. Adapt other designers' ideas for the mass market.
• Maintain the design and brand integrity at all times. Accurately forecast supply and demand
as it relates to new products.
• Study, analyze and apply sales history, product reviews, return rates and current fashion
trend information to new designs and collections.
• Possess an entrepreneurial spirit.


Director of Accounts/ Brand Manager

TradeMotion, LLC. is a software/ technology company that has grown to support some of the world's leading auto brands, offering them an innovative marketplace platform.

• December 2012 - Present: Brand Manager for PartProtection & Senior Account Executive for Mazda USA and Kia USA.
- As Brand Manager I am responsible for all planning, proposal writing, project management, dealer support and overseeing of the PartProtection program from its infancy to launch and beyond, bringing solutions to the PartProtection program and it’s clients.
- As Account Executive for Mazda USA and Kia USA, I am responsible for growing their dealer accounts, brainstorming ways to increase sales and implementing new sales strategies.
- In addition to sales, my focus is on the development and deployment of tools, applications and functionality that fits the needs of the auto manufacturers. Making certain deadlines are met by our development team and all projects are on schedule.

• July 2011 - December 2012: Director of Wholesale
- As the Director of Wholesale I was responsible for the day-to-day management of major wholesale accounts including VW of America, Audi USA, Nissan USA, Saab, Subaru of America, Kia Motors, Mercedes-Benz, Hertz and Federal Express.
- I was also responsible for growing the wholesale business by researching, identifying and delivering profitable business opportunities with new and existing customers.

• August 2010 - July 2011: Nissan USA/Infiniti USA Account Manager

• April 2008 - August 2010: Regional Account Manager for the Mid-west/ Canada