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Denny Setia Utama

Denny Setia Utama

Direct Marketing Campaign, Manager

PT CIMB Sun Life

Tangerang, Banten

Direct Marketing Campaign, Manager

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PT CIMB Sun Life

Direct Marketing Campaign, Manager

1. Direct Marketing Campaign Management
Provide controls to ensure that every campaign is productive and profitable. Exploring possibilities of acquiring various customer base for direct marketing campaigns, both financial and non-financial industry. Plan, set up, launch and monitor campaigns for Insurance offering. Involve in any activities related to direct marketing campaigns, such as: product development process, script development, marketing plan, etc. Build and maintain productive business relationship with the business partners

2. System Management
Managing infrastructure and system being used by Outbound Telemarketing team. Maintain, develop and expanding telemarketing system in order to cope with the latest sales & marketing strategy.

3. Cross Sell Activities for Tele Direct
Develop, monitor and maintaining the newly established channel which focuses on expanding product portfolio of the existing policyholders.

4. Customer & Community Gathering
Managing events in order to strengthen relationship with customers and broaden brand awareness.

Career medium 05
Career
Career medium 05

PT Asuransi CIGNA

Business Intelligence, Manager

Building the knowledge management that includes internal and external information related to CIGNA’s insurance business

Establishing the business intelligence in order to know the insurance market and the related business deeper, hence to create business strategies towards it

Supporting the Marketing Division in creating new business initiatives towards business partners and CIGNA unsponsored business

Career

PT Asuransi CIGNA

Strategic Marketing, Executive

My role in Strategic Marketing is to handle several fields that related to any marketing activities taking place in CIGNA.

Business Intelligence
Doing marketing research and intelligence to seek any market opportunities in the related insurance market such as banking, insurance and other industries

Marketing Initiative
Developing several initiative that to boost marketing penetration to the whole insurance segments

Career medium 04
Career
Career medium 02

PT Asuransi CIGNA

New Business Development, Executive

Acquiring new business partners from banking, multifinance and telecommunication companies.
Maintaining the business in the initial stage of cooperation 6 to 12 months from the acquisition month.

Career

Institut Pengembangan Manajemen Indonesia

MM, Economics

Universitas Trisakti

Bachelor, Economics