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Denese Lawrie

Denese Lawrie


Gap Inc./Old Navy

Vancouver, B.C. V6G 2N9

District Manager





Victoria's Secert

Brand Delivery and Operations Manager

The Brand delivery and Operations Manager provides leadership that drives total sales results with specific ownership for the operations of the store including financial controllable, workforce management, staffing product lifecycle, merchandise presentation and cash wrap. The brand delivery and operations manager supports growth in sales and services and ensures maximum productivity, profitability and compliance with company policies and procedures.
- Fosters a customer-centric culture, where the full energy and activity of the store team are focused on delivery highly satisfying customer experience
- Drives brand guide planning and execution process in partnership with category managers
- Owns the payroll budget, target wage rate and other controllable expenses
- Owns and ensures accuracy of the physical inventory process, including planning, delegation and execution
- Conducts CSL and associate observations and provides feedback and coaching
- Creates an awareness of and builds capabilities in loss prevention by fostering a culture of honesty and connecting the link between customers service, associate engagement and shrink
- Attracts, recruits and hires a highly qualified team to support the functions of merchandise flow, operations, staffing, sales support, brand guide and cash wrap

Career medium 03
Career medium 01

Change Lingerie

District Manger

District Manager for Five corporate stores and two franchise store
- Achieved the highest volume sales within my district of all Canadian stores
- Built strong motivated sales teams through strategic recruiting and comprehensive training
- Gained client loyalty through dedicated customer service throughout all stores
- Created policy and procedures that are now standards in all Canadian stores
- Established benefits program for all full and part time staff
- Worked closely with company owners and store managers to draft yearly store wage and operating budgets
- Introduced time saving opening and supervised current location in Montreal until a permanent District Manger was hired
- Supervised the opening of the two franchises stores in Saskatoon and British Columbia ensuring company standards and goal were being met.


Hudson Group

Operations Manager

- Supervised Nine stores locations
- Fulfilled all responsibilities of the General Manager in there absence
- Assisted in maximizing sales and profits by meeting sales budgets while minimizing shrink
- Recruited and developed a staff of 150 associates for retail outlets including : succession planning , training and coaching
- Implemented company policy and procedure and ensured adherence to company marketing and promotion schedules
- Performed daily/ weekly operational and visual merchandising audits and associated administrative duties
- Demonstrated excellent product knowledge and visual merchandising skills

Career medium 02
Career medium 05

Gap Inc./Old Navy


- Drove results through the development and management of strategies to create an extraordinary Customer and
Associate experience
- Managed areas including the shipment processing, product placement, price change
- Trained, coached and directed staff to ensure consistent application of company defined " Best Practices" to maximize
Sales and profitability
- Collaborated with the Customer Service Manager to achieve sales and financial budgets while providing the highest
Level of in store customer experience
- Opened and allocated new store in Langley British Colimbina
- Ensured the logistics team was trained and consistently implemented all visual presentation and brand
- Utilized company tools, reports and feedback to analyze trends and identify opportunities
- Partnered with Management team peers to create, monitor and implement to scheduling, plan to effectively manage
Workload, support business objectives and maximize productivity .


Linens N Things

Senior Merchandise Manager

Managed department human resources including active recruiting,conducting interviews and corrective action.

- Trained and motivated sales associates in selling-techniques, loss prevention, merchandising and customer service
- Assisted with store openings across Canada by providing support and training to new management teams
- Created business plans that drove store sales results and met business objectives
- Established and maintained a high level of Guest Service
- Directed the various tasks in the overall operation of the store which included: measuring business tends, maximizing
Sales / profitability , developing staff and controlling expenses
- Preformed inventory audits
- Supervised overall store operations through Manager On Duty program
- Ensured that plan-o-grams were expected to company standards while meeting tight deadlines

Career medium 06