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Delia Cai

Delia Cai

Content Manager

MOJO AD

Brand Manager at The Riveter, Content Manager at MOJO Ad

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MOJO AD

Content Manager

I work with a team of 9 other students as part of MOJO Ad, the student-staffed professional services ad agency managed by the Missouri School of Journalism, and my job is to ensure accuracy and consistency in all the content we execute as a team and on behalf of MOJO. In addition to editing and writing the script for the 2015 State of the YAYA agency report, I also assist with our team project in planning a national campaign strategy for Purina. My position was originally titled 'copy editor,' but it was changed to reflect my comprehensive role in overseeing various projects.

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Career
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The Riveter Magazine

Brand Manager

I promote content, interact with readers and otherwise manage The Riveter's daily presence on Facebook, Twitter and Instagram. My current projects include building a presence on Pinterest, where I've established our Riveting Holidays, Riveting Women and Riveting Reads campaigns, and developing email marketing strategies with the magazine's managing partner.

In mid-March, The Riveter wrapped up its first-ever Kickstarter Campaign. I handled marketing and public relations for the entire campaign. This included creating a general marketing strategy, creating content for email marketing and social media campaigns, building a media list, writing press releases, managing social media platforms and promoting events. The Riveter's goal was to raise $33,000 in 32 days. We reached our goal two days early, and raised a total sum of $35,815 from 552 backers at the end of the campaign.

Career

Bozell

Public Relations Intern

Primarily at Bozell, I wrote, edited and distributed press releases, media advisories and media kits to local and national media, then tracked coverage and compiled press clippings into after action reports. For example, I was responsible for creating the 2014 College World Series coverage report. Other clients I worked with include Storz Brewing Company, Catholic Charities, Nebraska Shakespeare and H&H Chevrolet. In addition to gaining skills in media relations, content creation and event photography, I also worked on several creative projects, writing copy for projects including a client brand book and Nebraska PRSA gala promotional materials.

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The Maneater

Managing Editor

I managed the student staff at our campus newspaper. Whether it was interviewing, hiring and overseeing the 20 editors of our editorial board, or planning events to recruit freshmen and new staff members, I was in charge of ensuring that every student who wanted to could get their start in journalism with The Maneater. In addition, I curated web and print content throughout the week and on production nights. Every week, I also planned a staff workshop and invite Pulitzer winners and Maneater alumni to speak. I also started a Maneater alumni database in order to create a network for current students and former newspaper staff.

Career

Captive Minds

Digital Content Assistant

I had the opportunity to work with clients from a variety of sectors, including Glenfiddich, Walking with the Wounded, GB Row, Sidetracked Magazine, MINT Polo in the Park and Willis. During my internship, I wrote tweets for the agency's and clients' Twitter accounts, pitched stories to the national press, tracked coverage and made gifting calls to the media. On the Willis Resilience campaign (which won a Silver Anvil from the PRSA in 2014), I spearheaded initial efforts in researching longform media placement.

My favorite project was managing the Twitter account for MINT Polo in the Park 2013, a three-day polo weekend attended by 28,000 at Hurlingham Park. I worked under the social media manager to incorporate attendees' interactions and Instagram photos into our communications that were displayed on the stadium screen. At the end of the tournament, a TwitRocket report showed that @PolointhePark had engaged with 85% of its 14,950 followers, registered 27,013 impressions and made more than 4 million potential impressions.

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MOVE Magazine

Editor

I fulfilled the duties of both editor and art director for the weekly art magazine supplement of the student newspaper. This meant I oversaw the magazine from researching and pitching stories to reporters to sitting with them in the editing process to sketching out the issue's layout for production assistants to execute. I came up with the first MOVE Valentine's Day 8-page wraparound special issue to supplement the two other annual special edition issues for True/False Film Fest and Roots N Blues N BBQ Festival.

I also managed the MOVE social media accounts. To create a larger awareness on campus for MOVE, I worked with local music venues to start concert ticket giveaways via Twitter and Facebook. One result was increased follower count on Twitter by 75% during my term as editor for @ManeaterMOVE.

Career

Design Bureau

Editorial Assistant

I originally began as a free-lance blogger and feature writer for Design Bureau in January 2012 and then moved to Chicago to work as an assistant in the summer. Besides writing features about interior design and architecture, I also was given responsibility for several sections in the wedding special issue, edited copy and helped organize the December cover photo shoot.

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Career

University of Missouri

Discovery Fellows Research Assistant

I compiled reports from FBI records and assisted with research paper on death row inmates in Texas.

University of Missouri-Columbia

Journalism