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Delanie West

Delanie West

Vice President Product Development / US Executive Committee

Faber-Castell USA

Greater New York City Area, us

An dynamic creative leader with over 20 years of product development, packaging, design and creative global sourcing. Delanie formerly lead the creative teams for AW Faber-Castell, Creativity for Kids, known for leading premium brands in the adult, children and student art and craft segments. She served on the Faber-Castell U...

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Faber-Castell USA

Vice President Product Development / US Executive Committee

Viva la Private label.

Private label just keeps chugging along. Thanks to strong consumer demand for lower-priced alternatives to national brands and retailer desires to differentiate themselves from the competition, private label seems to keep gaining more traction in the...

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Delanie West Product Development, Design & Global Sourcing Consultancy

Creative Consultant