Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Debbi Benish - Open To New Challenges

Debbi Benish - Open To New Challenges

Global Business Development / Product Manager

Carl Zeiss Vision

Fayetteville, Arkansas Area

Energetic, self starter with a desire for exceptional customer engagement and loyalty with 14 years of increasing responsibility in CPG sales,category management, merchandising, marketing, international cost and price negotiations. Respected among colleagues for integrity while earning a proven track record for goal attainme...

Message
MENU ☰

Carl Zeiss Vision

Global Business Development / Product Manager

Provide corporate direction and execution across all sectors of product lifecycle management for consumer goods division utilizing local and global suppliers Lead international project management teams with responsibility for branding/channel strategies for position, pricing, promotion, packaging, sustainability, and meeting global sourcing requirements. Collaborate to develop programs then gain approval through sales presentations to internal and external stakeholders for successful attainment of forecasted sales goals. Sales and Brand Marketing
● Meet Deliverables for Goal Attainment
● Strategic Planning
● Supply Chain/Logistics
● Demand Planning and Forecast Accuracy
● Project /Change Management
● Direct Import Process
● Client Relationship Management
● Distribution Expansion
● Merchandising Programs
● Product Lifecycle Management
● Lead for Cross Functional Teams

Carl Zeiss Vision

Retail Execution and Replenishment Manager/Promotional Planner

Production, analysis and synthesis of business information, using Nielson, market research, competitive and Walmart’s Retail Link , and CPFR to create actionable plans to leverage promotional opportunities to drive sales and replenishment efficiencies.

• Responsible for the effective on-boarding of new clients and strengthening business relationship
• Key interface between the customer and all relevant divisions
• Establish productive, professional relationships with key personnel in customer accounts.
• Coordinate the involvement of support, service, and executive management resources to meet performance objectives and customers’ expectations.
• Meet assigned targets for profitable margins and overall strategic objectives
• Proactively assess, clarify, and validate customer needs on an ongoing basis.
• Lead solution development to address customer needs, while coordinating the involvement of stakeholders

Carl Zeiss Vision

Marketing Analyst/Supply Chain Manager

Reporting of KPI’s of promotional spend and report to executive and finance team. Responsible for the creation of the demand forecast based on inputs from Marketing, Merchandising, Finance, and Supply Planning. Work with sales to quantify all demand variables for future promotional efforts, diagnose problems’ root cause of variances for continuous forecast accuracy. New item creation and maintenance through life cycle

Analysis, Data Mining and Reporting to Internal and External Management Teams, and Walmart/Sams Club Merchandising and Replenishment Teams:
• MABD
• Detailed Sell thru
• Roll Back
• Promotional Planning
• SWAS/CPFR
• Instocks
• PO Management
• DI inventory

Store Item Group creation for replenishement policies and cstock setting
CPFR Management

Carl Zeiss Vision

Catagory Manager

Partnered across boundaries to make timely and well-informed decisions that advanced critical priorities, capitalized on new opportunities, and resolved problems. Responsible for leveraging syndicated data for mass market assessment to develop regional category recommendations for assortment, pricing, and merchandising. Delivered sales and margin goals by attaining market share growth, increased sales, contribution margin, inventory turns and GMROII. Created insightful reports and presentations for key stakeholders. Developed and implemented category plans for optimal SKU mix and promotional programs based on personal insight and data research of stakeholders... Rigorously drove myself and others to achieve high levels of performance by persuasively garnering alignment for attainment of strategic goals.

o Walmart Vendor of the Year
o Lead project manager for Walmart Global Direct import Saving labor and freight costs
o Planned Promotions and modular placement resulting in 3.8% comp growth
o Shopper insights and sales analysis drove double digit growth through off shelf promotional opportunities