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Dean Flory

Dean Flory

Senior Marketing Consultant - System Initiatives

Fairview Health Services

Strategic Marketing and Creative Professional





Fairview Health Services

Senior Marketing Consultant - System Initiatives

I work with a wide range of internal business partners (operations, clinical leadership and medical providers) to build measureable market growth for areas within Fairview, including: orthopedics, general surgery, sleep medicine, cosmetic vein services, vascular, Zipnosis online care and Fairview health plans. I also lead, manage and implement strategic projects for marketing and corporate initiatives.

Highlights so far:
• Served on the product development team that launched several employer and consumer health insurance products, nearly tripling the goal set for participants in the plans
• Launched several consumer-oriented products, including Zipnosis online care and home sleep studies for Fairview Sleep Centers, which led to increased the number of customers using our services
• Created and project managed fully-integrated advertising campaigns for Fairview’s Getting Better Together branding campaign, unifying our organization’s messaging strategy across several services and bringing in several thousand new patients
• Built, measured, and refined a consumer event strategy for the organization, allowing consumers to interact with our doctors and providers and increasing the number of new appointments in Fairview’s specialty areas

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Fairview Health Services

Marketing Consultant, Fairview Southdale Hospital

As a marketing consultant at Fairview Southdale Hospital, I was responsible for building measureable growth and supplying marketing tactics for the hospital's key service areas, including: cardiology, eye care, oncology, surgery, vascular and weight loss surgery

• Implemented and managed contract with Life Line Screening which provided affordable health screenings for older adults throughout the Twin Cities and built patient appointments in key specialty health areas


Fairview Health Services

Creative Lead

When I came to Fairview, I served in a graphic design role on the marketing team. Since there were only two of us, my fellow design partner and I quickly realized we needed to implement systems to help manage our work. And this is how the creative agency at Fairview was born. Our team was not only able to become a fully functional internal creative agency, but we also provided excellent advice to our marketing partners that greatly improved the quality and effectiveness of our work...and earned quite a few local and national awards in the process.


• Created fully integrated campaigns for Fairview Clinics, Fairview Sports and Orthopedic Care and Fairview Southdale Hospital (including TV, radio, print, outdoor and web)

• Fairview Clinics unaided brand awareness and perception went from third to tied for first in the market after integrated campaigns were introduced in 2007

• Fairview's creative costs dropped by 225%, and the number of projects handled internally increased more than 200% after creative services were brought under the agency’s direction

• Recognized by senior leadership two years in a row for work that defined and grew Fairview’s brand

• Creative agency was noted by corporate reorganization consultants as an industry best practice for how to set up and run an internal creative agency

• Agency received over 30 local and national awards for creative work

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Art Director

Worked in the field as a contractor for the following organizations (partial list):

Best Buy, Richfield, Minnesota 

• Produced creative campaign for company’s highly successful Fall 2000 drive

• Received internal advertising award (best cover concept)

• Served as Senior Art Director for this technology retailer

• Concepted and produced direct marketing materials and covers for weekly insert 

• Worked within creative team to guide jobs through the creative process and meet their timelines

Paper Magic, Inc., Minneapolis, Minnesota

• Sales increased by 10% after introduction of new designs and product lines

• Served as Art Director/Product Development Specialist for this home decor company

• Assisted in the development and maintenance of several product lines

• Developed concepts and ideas for presentation to major retail chains

• Initiated artwork and negotiated contracts with outside illustrators

General Mills, Minneapolis, Minnesota

• Costs dropped by several million dollars via introduction of in-house production team

• Served as Production Coordinator for Promotions and Bulk divisions

• Coordinated work flow and time lines between designers, production staff and press

• Produced creative for printed and electronic media (including packaging and collateral)


Fleming Companies

Art Director

• Created a wide variety of collateral including POP materials, in-store graphics, exterior graphics, billboards, posters, brochures and catalogs to support advertising goals

• Developed branding, in-store graphics, storefront and advertising package for Fresh4Less, a national chain concentrating in the value-oriented grocery sector.

• Assisted graphics team, serving as creative mentor and supervising their work

• Lead efforts to build and populate content management system

(position ended due to company downsizing during bankruptcy)

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Art Director

See description above. I left Creatis to take a job with Fleming and came back after Fleming went bankrupt.

The Children's Theatre Company

Publications Supervisor

• Subscription sales grew 20% following implementation of publication strategies

• Administered all activities related to publications and graphics including bidding, budgeting, designing, editing, approval routing, revising, printing, and distributing

• Served as art director/graphic designer—producing a wide variety of printed pieces from print ads and t-shirts to billboards and four-color brochures

• Designed, programmed and administered web site (

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Cleveland State University

Publications Coordinator

• Fall 1994 enrollment rose 12% following implementation of communication plan

• Developed marketing strategies for events and publications with Communications staff

• Coordinated, copy-edited, assisted in the writing of, and designed all brochures, (8) newsletters, annual report, and various other printed pieces

• Supervised student interns


Bowling Green State University

Bachelor of Science, Journalism/PR and Graphic Design concentration