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Dawn Wong

Dawn Wong

Independent Brand Developer in Sales and Marketing

DWO Marketing & Design

I am a highly skilled sales and marketing professional with extensive marketing and design knowledge coupled with creative ideas for product marketing with a solid track record of sales success. I have more than 8 years of combined experience in brand marketing and managing fast-paced sales environments which have helped me ...

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DWO Marketing & Design

Independent Brand Developer in Sales and Marketing

Provide strategic and promotional brand-building consultation services to the following lifestyle-driven companies:

Tenth & Blake/MillerCoors
Focus Brands: Batch 19, Blue Moon, Leinenkugel, Miller Lite, & Coors Light
 Define new business model to include brand and revenue growth strategies for exclusive market launch for various new products in the DC Metro market. Worked with key wholesaler personnel to develop launch strategies and identify targeted accounts. Conduct brand training and develop selling tools to utilize in market launch
 Accelerate growth and volume to make DC the #1 market out of the 8 test markets in the US for Batch 19 brand by successfully identifying and creating relationships with high volume accounts that were not a previously assigned call point
 Utilize fact-based selling tools and build strong relationships with market influencers to achieve 100% of 2011 annual business plan goals by managing, developing, and executing all sales functions and event activities that impact key targeted consumers, ultimately leading to increased brand visibility
 Manage tactical and promotional budgets to ensure programs are executed effectively within budget guidelines
 Strategically coordinate and execute all sampling/promotional initiatives including in-store demos while meeting measurable and specific quarterly objectives

Other Client:

Heineken USA, Crown Imports, New Belgium Brewery & Sierra Nevada
 Hire, train, and manage promotional models responsible for educating consumers on the brands and activating local market and special events

ZIN Hair & Color (Washingtonian's Top Rated Salon in Bethesda)
 Creatively developed marketing and social media strategy by designing website, business cards, magazine ads, and point of sale visuals
Annie Creamcheese (Retail Vintage Store in Georgetown & Las Vegas)
 Redesigned corporate logo, marketing kit and magazine ads during the launch of new store location in Las Vegas in 2010