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Dawn Lang

Dawn Lang


Prescriptive Health Solutions

Indianapolis, IN

Prescriptive Health Solutions is a wellness consulting firm dedicated to keeping people well. Our network of health and wellness professionals are focused on meeting the needs of the clients we serve while engaging them along their wellness lifecycle. We do this by connecting individuals to the right health and wellness r...




Watch your thoughts for they become words. Choose your words for they become actions. Study your actions for they become your behavior. Examine your behavior for it becomes your character. Understand your character for it becomes your destiny.

Networking, Connections, Business Opportunities, Collaborating, Industry Trend, Policy Matters around Wellness

I am in it.
Career medium 03

Healthcare Businesswomen's Association (HBA) - Indiana Chapter


Lead the board of directors for the HBA Indiana Chapter, currently in its 10th year as a chapter with over 450 members. The Healthcare Businesswomen’s Association is the premier catalyst for the empowerment and leadership development of women in healthcare with over 6,200 members worldwide. The HBA was ranked #17 in the Non-Profit Organizations category by Leadership Excellence 2012 Leadership 500.

Positions Held:
President (2012-2013)
President-Elect (2011-2012)
Marketing Director (2010-2011)
Marketing Committee Member (2009-2010)
Member since 2007


Lifetime Fitness

Yoga and Group Fitness Instructor

Group fitness, personal trainer and mind-body instructor for over 25 years.

Career medium 05


Vice President, Engagement Director - Health & Wellness

Northlich is a full-service, brand engagement agency. Responsible for growth of Health and Wellness business unit of the agency representing clients including providers, physicians, payers (private and government), retail health clinics and entrepreneurial businesses. SME positioned to lead and grow the Health and Wellness business unit of the agency.

Specialties: strategy, marketing, national reputation, perception, advertising, pr & communications, brand engagement, word-of-mouth, health & wellness marketing, retail marketing, team management, leadership.


PSL Group

Director - DG Connect

Business Unit of the P\S\L Group, DG Connect engages physicians and HCPs in clinically-relevant content throughout their digital properties. Network supports 2.1M HCPs globally across 31 therapeutic areas. Drove business development initiatives targeting pharmaceutical, life sciences and device accounts throughout the midwest and west coast.

Career medium 05
Career medium 05

Group DCA

Vice President, Business Development

A business unit of PDI Inc. company, Group DCA is a digital marketing agency that develops interactive assets that help clients engage with key customers. Hunted midwest business development opportunities within pharmaceutical and life science companies.


BDA, Inc

Manger of Client Services

Director-level responsibilities managing medical division, forecasting & achieving sales goals, managing a team of 6 direct reports, managing key accounts, retaining and growing client base, establishing and maintaining preferred agency status. Key accounts include Allergan, Amgen, Amylin, BMS, Genentech, GSK, Eli Lilly, MedImmune, Hershey, and Mead Johnson.

Therapeutic expertise in neuroscience, pain, diabetes, oncology, cardiology, urology, and dermatology.

Career medium 05
Career medium 05

BDA, Inc.

National Account Manager

Responsible for growth and development of two key Fortune 500 accounts, Eli Lilly and Proctor and Gamble, along with expansion into other specialty medical accounts. Managed three direct reports.


BDA, Inc.

Senior Account Manager

Successful account manager responsible for developing marketing campaigns for Eli Lilly Neuroscience portfolio products that help increase sales and brand equity in the areas of HCP Marketing, Direct to Physician, and Direct to Consumer.

Career medium 04

BDA, Inc.

Account Manager

Responsible for sales and developing merchandise marketing campaigns for the Zyprexa brand on the Eli Lilly account.

Gateway Medical Resource Alliance

Manager, Sales and Marketing

Marketed and sold the services of top cardiovascular, orthopaedic and oncology physician practices represented within Gateway's network of Preferred Providers and Centers of Excellence, to brokers, insurers, third party administrators, reinsurers and employer groups nationwide. Developed and implemented marketing strategies to build and maintain direct sales and brokered client base, including, but not limited to, quarterly client utilization reports, summary savings reports, health education awareness campaigns, and employee benefit orientations. Developed new and existing product lines, including physician/provider contracting, procedure fee structuring, and market research in provider regions.

Career medium 03

Spectrum Health Systems

Senior Consultant

Responsible for marketing and selling health and disease management programs with an ROI approach to employers, brokers and third party administrators.

Van Ausdall & Farrar

Product Manager

Promoted to areas of higher responsibility involved in the sales and marketing of IS/technology-based products and related services. Consistently achieved maximum sales with an active client base of corporate and individual accounts. Increased market share and corporate profits through prospecting, cold calling, upgrading existing accounts and expanding product lines.

Career medium 01
Career medium 02

St. Vincent Hospital

Community Program Coordinator - Health Promotion Services

Developed, marketed health education and prevention programs for primary care physicians, managed care organizations and community at large. Edited, managed distribution of the hospital’s main publication The Happenings across 30 counties, distribution of 170,000. Managed 40+ instructors and coordinated 100+ community wellness programs annually at 12 community sites. Launched community-wide health screenings in collaboration with other county health organizations and clinics.


Ball State University

Masters, Wellness Management

Hanover College

Bachelors, Communications