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David Dwek

David Dwek

CMO

Metaverse Corporation

CMO at Metaverse Corporation

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Metaverse Corporation

CMO

Responsible for four main retail sites -- FulcrumGallery.com, FramedArt.com, UrbanLoftArt.com, and CanvasGalleryArt.com -- as well over 100 partner sites. Report to CEO.

• Increased YOY retail sales by 44%
• Doubled email revenue and increased PPC sales by 52% while raising ROI
• Improved site experience led to 22% higher conversion rate & 57% higher returning visitor revenue
• Launched PLAs, SEO and content development initiatives
• Doubled marketplace sales (Amazon, Rakuten, Newegg)

Career medium 04
Career
Career medium 05

Brickhouse Security

Vice President Marketing

Responsible for $20 million in product and subscription sales both online and by phone. Managed a team of 12 including 3 directors and a $3 million budget. Reported to CEO.

• Increased web revenue by 25% and traffic by 50%
• Developed video and content strategy to double returning visitor traffic
• Re-platformed, re-branded, and re-organized
• Built a team of "A" players

Career

Lifetime Brands

Vice President, Marketing Retail Direct

Responsible for $30 million in sales through four sites: pfaltzgraff.com, mikasa.com, lifetimesterling,com, and housewaresdeals.com. Reported to President, Retail Direct

• Launched Deal of the Day site Housewaresdeals.com
• Increased SEM sales by 57% and grew affiliate sales by 84%

Career medium 01
Career
Career medium 02

Trans World Entertainment

Vice President Ecommerce and CRM

P&L responsibility for fye.com, samgoody.com, and suncoast.com; managed 768,000 member paid loyalty program that generated 22% of store sales. Reported to COO. Web division was disbanded and outsourced.

• Increased 4Q profits by 163%
• Revised promotional and merchandising strategy
• Eliminated $684K in variable web expenses
• Developed online clearance
• Partnered with stores to collect email addresses

Career

Etronics

Marketing Director

Responsible for $169 million in online sales through search and shopping engines, affiliates, Amazon and eBay, and email. Managed $4 million marketing budget. Reported to COO.

• Increased PPC shopping and search engine ROI by 24%
• Increased Amazon sales by 1,017%
• Doubled email sales

Career medium 05
Career
Career medium 02

CBS Interactive

Online Marketing Consultant

On-premises consultant for College Sports TV. Responsible for streaming audio and video subscription products, university merchandise and other products.

• Launched March Madness on Demand
• Increased College Sports Pass revenue by 78%
• Championed search engine optimization
• Grew email revenue by 34%

Career

Breakthrough Advertising

Managing Director

Founded a direct response and interactive advertising agency providing strategic guidance and creative services to magazines, book clubs, continuities, and communications companies. Generated over $100 million in revenue for clients through direct mail, online media, direct response TV and radio, print ads, retention, telemarketing, collection, billboards, and ancillary products.

• Introduced Optimum Online for Cablevision – Product launch team member that developed initial creative and decided to focus on self-installation
• Major Product Launches for Time and HBO – Including NFL Sunday Ticket for HBO Satellite Services; Sports Illustrated Swimsuit Calendar, the Time Annual, Money Magazine’s 100 Steps to Wealth, automatic renewal for Time magazine
• Increased Customer Reactivation by 42% for BMG Music Club – Used customer-stated preferences to encourage former members to re-enroll

Career medium 02
Career

Newbridge Communications

Direct Mail Advertising Manager

University of Rochester

Bachelor of Arts (B.A.), English and Political Science

United Nations International School