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David Abling

David Abling

Owner, Creative And Marketing Director

Zion Eye Media


Zion Eye Media

Owner, Creative And Marketing Director

• Define holistic marketing strategies that align digital initiatives with clients’ larger business objectives.
• Manage projects from initial talks through project launch, adapting to shifting priorities. Define scopes of work, create project plans, establish work schedules with milestones, and implement plans.
• Conduct A/B and multivariate testing on landing pages, emails, and social media posts. Analyze positives and opportunities to re-engage users and maximize conversions.
• Conduct market research on short-, mid-, and long-term social media marketing strategies.

Career medium 02
Career medium 01

Tennessee Medical Association

Web Manager

• Develop integrated digital marketing plans, including strategic and tactical approaches to online marketing and user engagement.
• Research and implement webpage optimization, including extensive keyword research analysis. Results include improved rankings for long-tail medical keywords and an increased percentage of organic search relative to branded search year over year.
• Transformed underperforming legacy site into an engaging, responsive, user-friendly flagship domain.
• Increased member engagement by improving usability of online membership payment system and member login functionality.
• Raised Klout score from 10 to 40 within two months of implementation. Increased visibility on social networks to increase company’s social influence and promote TMA as an industry thought leader.
• Implemented drip content capability, demand generation awareness, and comment platform, leading to better user experience, greater partner engagement, and growing member participation.
• Serve as subject matter expert on digital marketing strategy, tactics, and implementation. Educate Marketing Communications team on digital marketing best practices, analytics, data mining, and real-world tactics. Education topics include online conversion, SEO, email marketing, and social media.



Online Marketing Manager

Headed development and consultant teams in redesign of website. Managed project schedules, milestones, and deliverables.
• Managed international web design vendor during redesign project for company subsidiary.
• Used Marketo and Salesforce data to inform marketing campaigns and landing page strategy.
• Conducted extensive keyword research analysis for Drupal redesign to use as reference points for tracking SEO ranking deltas.
• Raised Klout score, network influence, and Twitter unique re-tweeters by 50%. Boosted Facebook interaction from fewer than 100 to more than 2,000 followers within a two-month period.
• Drafted social media marketing guidelines for the company. Led company training on social media marketing best practices. Developed practical how-to social media guides for team members.

Career medium 03
Career medium 05

Vanderbilt University

Web Designer/Developer/Marketer

Implemented SEO, design, and user experience changes to Enrollment Management website based on usability testing data.
• Acted on marketing analytics to improve online content, increasing web traffic and conversions.
• Consulted with Admissions department on short- and long-term program improvements based on in-depth analysis of SEO and conversion metrics.
• Partnered with EM executives to plan student acquisition marketing projects to increase student yield. Monitored metrics on program performance with digital and recruitment teams to address positives and opportunities.
• Designed, developed, and tested email marketing templates for use with third-party recruitment applications.
• Served as digital and search marketing expert. Offered training on content management system (CMS), SEO, and email marketing best practices. Advised digital recruitment team, program coordinators, and student bloggers on online marketing fundamentals.


cj Advertising

Senior SEO Specialist

• Developed online marketing strategies with interactive team, using market research to expand agency brand and increase client base. Results of market research and digital efforts led to new clients and new digital projects each quarter.
• Utilized web analytics to examine negative opportunities and maximize positive returns. Implemented other advanced search engine marketing mediums—link building, social media, article writing—to lower exit rates, increase conversion percentages, build customer trust, and expand client thought leadership.
• Used A/B testing and landing page optimization to maximize campaign performance, resulting in low cost per click (CPC) and high conversion rates while steadying monthly budgets.
• Developed, deployed, and managed organic SEO optimization for an average of 20 clients at a time. Performed extensive regional keyword research that helped clients rank on Google’s first page for long-tail keyword searches. One Colorado client became a case study on targeted organic optimization based on achieving first and second Google page rankings for most long-tail keyword searches within one month of implementation.

Career medium 03
Career medium 06


Technical Marketing Administrator

Conducted program metrics for Microsoft Hosting Program (MSHP) and ASP.NET Hosting Advantage Program (ASHP). Tracked membership, communication, and response metrics to recommend improvements. Expanded program membership by delivering metric analyses to worldwide account teams. Improved click-through rates, site usability and efficiency through usability analysis on customer registration process.
• Partnered with product marketing and account management to grow MSHP registration base from fewer than 1,000 clients in 2003 to more than 8,000 in 2005. Streamlined online marketing and registration process, reducing registration drops and increasing vendor participation.


Seattle Pacific University

Bachelors, History