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Dave Chlastosz

Dave Chlastosz

Director of Content Marketing

The Johnson Group

Chattanooga, Tennessee Area

I am a digital marketing professional specializing in connecting brands with the most relevant stakeholders through multi-faceted integrated campaigns. In addition to pursuing a mastery of traditional public relations and marketing disciplines, I have a strong interest in the latest trends and technologies driving the rapidly...

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The Johnson Group

Director of Content Marketing

As Director of Content Marketing, I established and led the agency’s in-house digital content marketing practice – including initial staffing, process development and implementation, internal education, practice integration, quality assurance and best practice counseling. Responsibilities included:

- Collaborating with key agency leadership to manage a cross-disciplined content production team, composed of writers, editors, designers, artists and programmers to produce positive user experiences facilitated by rich, value-added content.
- Leading the development and execution of content-driven marketing strategies and programs for clients in a variety of categories – including retail, CPG, healthcare and B2B/logistics.
- Serving as expert counsel and providing subject matter expertise on emerging content marketing and social media trends, technologies and best practices.
- Providing strategically focused research and analysis of trends and competitive activity to enhance knowledge of issues impacting the industry climate among clients and agency leadership.

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