Online Marketing Manager
March 2013 — Present
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- Promoting keynote speaking events and mixers through email messaging;
- Creating email blasts with Vertical Response platform;
- Performing weekly email reporting;
- Website and Eventbrite maintenance.
Art Attack SF is an art gallery in North Beach, San Francisco, featuring local artists.
My responsibilities include:
- Website maintenance and search engine optimisation support;
- Web analytics monitoring and reporting against key metrics;
- Social Media Marketing (managing Facebook, Twitter, Foursquare channels);
- Email Marketing (MailChimp);
- Maintenance and creation of media lists of local artists;
- Assistance in planning and executing public relations activities and events.
Venture Stream Partners is a California-based business accelerator and advisory firm helping startups from Technology, Media, Brand Management and Consumer Products to succeed in their competitive markets.
- Performed comprehensive competitive analysis of relevant mobile applications.
- Created mock-ups for mobile app use cases that were presented to the development team.
- Researched critical data on viability of the projects, e.g. contact data aggregation technologies, iOS restrictions for application development.
- Assisted in developing marketing strategies and media outreach for the pre- and post-launch stages.
- Participated in audit projects for large Russian telecommunication companies (MTS, MGTS, Tele2).
- Improved efficiency by 50% through performing audit procedures.
- Advised clients about competitive edge based on results of research conducted for various media and technology companies.
- Investigated client companies’ internal organizational and business structure and prepared presentations to provide critical data about financial changes.
- Developed communication skills while working in multinational teams.
- Presented clear and organized financial reviews.
- Wrote analytical articles comparing company with competitors in terms of financial, marketing and strategic position in market for company’s website.