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Dara Smith

Dara Smith

Social Media Specialist

Children's Cancer Association (CCA)

Portland, Oregon Area

My goal is to help businesses grow by leveraging new media. With over 11 years of video production experience and recent completion of my Digital Strategies Certificate from Portland State University, I am now focused on helping businesses tell their story to build stronger relationships with customers through video and socia...

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Children's Cancer Association (CCA)

Social Media Specialist

As the first social media specialist for CCA, I took the existing social media channels and made them more robust in content and in fundraising opportunities. Most recently, I created a hashtag campaign that helped them secure a $30,000 donation and conducted a full social media audit that resulted in a new strategy.

David Machado Restaurants

Social Media Strategist

• Develop and manage social media program for all David Machado Restaurant properties: Nel Centro, Altabira and Citizen Baker (opening May 2015) including strategy, channel development, KPIs, objectives and tactics
• Develop and execute a detailed monthly social media content calendar covering all channels
• Monitor, listen & reply to all social streams
• Collaborate with in-house employees to build digital assets across all platforms
• Collect and report on relevant data from Google Analytics, Facebook Insights and other tracking tools
Measured Results: Increased social network referrals to website by 74%, increased social media followers by 2% and increased engagement stats by 77% across all social channels in the first month

Freelance

Commercial Production Coordinator

Worked with advertising agencies and production companies to bring brand stories to life through television and digital videos. Coordinated all aspects of video production.
Worked at companies such as: Reset, RadicalMedia, Park Pictures, Imperial Woodpecker, Furlined, Pacific Rim Films, Anonymous Content, Smuggler, MJZ, Skunk, Partizan, HSI, Order, & The Institute