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Dara-Maria Mouracade

Dara-Maria Mouracade

Marketing Manager

antwork

Lebanon, lb

Solid experience in defining and implementing communication, marketing, internet and social media strategies across several industries (Entrepreneurship, Technology, Entertainment, Tourism, Cultural, eCommerce, ICT development and Publishing ). Fervent proponent of the importance of social media and communication for busines...

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antwork

Marketing Manager

antwork is fostering a new work culture with the Work Cloud: an open source engine, enabling agile workspaces with smart tools, seamless services, and evolving programs.

Freelance -

Communications, Marketing and Social Media Consultant

Main clients: EasyMarkets, ANGLESDIFFERING, Georges Bertrand, forget-me-not, Moutabbal Grill, Abou Nasr & Associates, 5 a day, Zouk Mikael International Festival, Goutons Voir bistrot, Nonna pizzeria, Sunflowers boutique, digitall agency (clients included McVities Middle East, UNB UAE, Nail Elixir, Favorit boutique, Kids In Motion), Empire International, Topp10.com

- Create, conceive and execute social media strategy and integrated marketing campaigns
- Utilize social listening tools to generate insights and conversations in order to propose actionable optimizations to clients
- Create and maintain content calendars and enforce the Social Media Guidelines as defined by the brand
- Participate constructively in inter-department and cross-service line communications and brainstorming
- Generate insights on the market landscape and develop the competitive positioning and messaging of the brand
- Create a strong company profile, including content marketing, SEO, PR, partners’ relations, etc.
- Manage the beta product launches: blogging, PR, social media marketing, competitions, etc.
- Work with product management on improving the product and planning the future release