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Daphne Wu

Daphne Wu

Student at Ivey Business School

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Pi Beta Phi Fraternity

Chapter President

Highlights:
• Supervised chapter operations for 15 chapter executive officers, six committees, and 50+ chapter members
• Internal and external spokesperson for the chapter while interacting with stakeholders including alumni and international Fraternity officers
• Collegiate voting delegate at Pi Beta Phi's 69th Convention in San Diego.

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Career
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The B.O.S.S. Group

Marketing Consultant Intern

Highlights:
• Created a marketing plan implemented as part of a rebranding strategy
• Executed a social media campaign for a client on both Twitter and Pinterest with followers for both platforms triple in a one-month period
• Edited copies of clients’ websites, promotional materials, and request for proposals (RFP) to send to potential clients as part of branding strategies

Career

Ringier

Summer Market Research Analyst

Highlights:
• Analyzed 8 media kits and compiled a comprehensive report on consumer behaviour of affluent consumers in the luxury wedding industry for a long-term project slated for future growth and development by senior management
• Created Powerpoint presentations outlining new business proposals for opportunities in emerging markets

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Career
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University Students' Council at The University of Western Ontario

Advertising Commissioner

Highlights:
• Responsible for written portion of the official visual identity guide of the University Students’ Council
• Designed logos and electronic invites to advertise campus events

Career

University Students' Council at The University of Western Ontario

FIMS Soph (Orientation Week Leader)

Highlight:
• Acted as a mentor and role model for eight freshmen throughout their first year at Western University

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CAISA

Media Director

Highlights:
• Co-created a biannual online lifestyle publication
• Supervised the Facebook, Twitter, and Official blog of one of the largest organizations on campus

Career

Pi Beta Phi Fraternity

Vice President Administration

Highlights:
• Coordinated the administrative functions of the chapter including record keeping, reporting, correspondence, and parliamentary procedures
• Responsible for updating local chapter bylaws and enforcing member compliance with international fraternity policies and procedures

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Career
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Uniiverse

Project Lead

Highlights:
• Received recognition from senior executives as the top performer in attracting new users to book paid and unpaid events via company platform
• Managed 30 interns on a Facebook marketing project that focused on building consumer relations and targeting specific niches, generating 500% increase in brand awareness and community engagement
• Organized and hosted all after-work socials and street marketing initiatives, resulting in greater intern satisfaction
• Planned and organized a sponsored charity event to attract new users and give back to the community; there were over 100 attendees, 1100 clothes exchanged, and 600 clothes donated

Career

Uniiverse

Marketing Intern

Highlights:
• First ambassador recognized as "Ambassador of the Week"
• Created and maintained a Twitter, Facebook, and Pinterest board for niche targeting and marketing
• Managed and executed street marketing strategies

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Career
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University Students' Council at The University of Western Ontario

Student-At-Large

Highlights:
• Reviewed complaints from campus organizations by assigning appropriate sanctions to varying offences
• Facilitated new club registration by ensuring adherence to school policies and procedures

Career

Ivey Business School at Western University

Honors Business Administration (HBA)

The University of Western Ontario

Media, Information and Technoculture

Earl Haig Secondary School

Ontario Secondary School Diploma, Cinematography and Film/Video Production