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Dannely Flores Kramer

Dannely Flores Kramer

Consumer Insights

Toyota Motor North America

Hello! I'm a bilingual professional with experience strategic planning and multicultural marketing and research. I have a great interest in people, knowing them, talking to them and understanding them.

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Dieste Inc.

Planning Director

Lead ongoing strategy and research to address clients’ business challenges and opportunities. Partner with departments leads to ensure clients’ business move forward, through insights and clear understanding of business goals, target consumers, and cultural trends.

Current Accounts: Cricket Wireless, Goya Foods, and Pollo Campero
Other Accounts: LALA Yogurt, & JCPenney.

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Target

Sr. Specialist, Guest Insights - Multicultural

Managed and executed qualitative and quantitative research projects from concept to implementation that influenced strategy and teams across the organization.

Lead projects in the following categories: Grocery, Apparel, Baby, Registry, Multicultural, Holiday & Pharmacy.

Partnered with vendors in the development of research to ensure accuracy and timeliness of projects while managing budgets.

Functioned as the company Multicultural expert and advocate, delivering presentations and managing content for internal online community on Share Point. Developed and implemented best practices for Hispanic research.

Served as Business Intelligence Advisor for Hispanic Business Council.

Career

Lopez Negrete Communications

Sr. Account Planner

Implemented strategic planning for Kraft Singles, La Costeña, Miller Lite and Maseca brands
• Analyzed data and consumer trends to develop consumer profiles, brand reports, research proposals
• Managed research projects and developed reports to inform leadership, and brand teams
• Guided and supervised qualitative and quantitative research projects

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LatinWorks

Strategic Planner

Assumed strategic planning and research responsibilities for LIVESTRONG, Texas Lottery, and Kimberly Clark Brands: Kleenex, Scott, Kotex, Huggies, and Pull-Ups. All for the US Hispanic Market
• Guided strategic direction of re-branding the LIVESTRONG website to ensure engagement and appeal to the Hispanic community. Average monthly visits increased to 16,000 visits from 2,390
• Executed and moderated primary research and reported findings to internal teams in the form of presentations and creative

* Worked as Intern from June 2006 - May 2007

Career

Bromley Communications

Jr. Account Planner

Managed research and strategic planning projects for Coors Light and Nestle brands: Maggi, La Lechera, Nido, Nescafe, and CoffeeMate.
- Organized and analyzed quantitative research to uncover key consumer insights, as well as constantly searching for consumer and category trends.
- Managed and facilitated group brainstorms, belief dynamic sessions, and brand workshops for clients and internal purposes.

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Toyota Motor North America

Consumer Insights, Sr. Consultant

Currently immersing my self into Automotive research, particularly learning a lot on Truck Research. Also managing Diversity projects.

Career
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Energy BBDO

Account Planning Intern

Primary supported Senior Planners, analyzing qualitative and quantitative research and organizing focus groups and interviews for new business pitches. Focused on Navigon and Bayer brands.

Career

The University of Texas at Austin

Research Supervisor - Annette Strauss Institute

Oversaw interview procedures to ensure effectiveness and quality, also personally conducted interviews in Spanish, as well as provided survey translations.

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The University of Texas at Austin

Master of Arts in Advertising, Strategic Planning & Creative

The University of Texas-Pan American

B.A. Communications, Journalism