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Dannely Flores Kramer

Dannely Flores Kramer

Sr. Specialist, Guest Insights - Multicultural

Target

Guest Insights at Target

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Target

Sr. Specialist, Guest Insights - Multicultural

Identify and evaluate guest and competitive trends to leverage business implications on overall enterprise strategy
• Craft storylines leveraging insights from data
• Manage and execute Qualitative and Quantitative research projects (Specifically Multicultural: Hispanic, African American & LGBT) from concept to implementation across various categories (grocery, healthcare, baby, apparel, among others)
• Partner and consult with teams across the company as Multicultural expert
• Collaborate and influence team members across multiple categories at varying levels of the organization
• Partner with vendors and agencies in the development of research projects to ensure accuracy and timeliness of projects while also managing budgets
• Advocate and subject matter expert on Multicultural consumers, leveraging insights to strengthen company strategy
• Manage third party vendors relationships and consult on agency choice based on strategic objectives

Career medium 04
Career
Career medium 02

Lopez Negrete Communications

Sr. Account Planner

Implemented strategic planning for Kraft Singles, La Costeña, Miller Lite and Maseca brands
• Analyzed data and consumer trends to develop consumer profiles, brand reports, research proposals
• Managed research projects and developed reports to inform leadership, and brand teams
• Guided and supervised qualitative and quantitative research projects

Career

LatinWorks

Strategic Planner

Assumed strategic planning and research responsibilities for LIVESTRONG, Texas Lottery, and Kimberly Clark Brands: Kleenex, Scott, Kotex, Huggies, and Pull-Ups. All for the US Hispanic Market
• Guided strategic direction of re-branding the LIVESTRONG website to ensure engagement and appeal to the Hispanic community. Average monthly visits increased to 16,000 visits from 2,390
• Executed and moderated primary research and reported findings to internal teams in the form of presentations and creative briefs

Career medium 04
Career
Career medium 02

Bromley Communications

Jr. Account Planner

Managed research and strategic planning projects for Coors Light and Nestle brands: Maggi, La Lechera, Nido, Nescafe, and CoffeeMate.
- Organized and analyzed quantitative research to uncover key consumer insights, as well as constantly searching for consumer and category trends.
- Managed and facilitated group brainstorms, belief dynamic sessions, and brand workshops for clients and internal purposes.

Career

Energy BBDO

Account Planning Intern

Primary supported Senior Planners, analyzing qualitative and quantitative research and organizing focus groups and interviews for new business pitches. Focused on Navigon and Bayer brands.

Career medium 01
Career

The University of Texas at Austin

Research Supervisor - Annette Strauss Institute

Oversaw interview procedures to ensure effectiveness and quality, also personally conducted interviews in Spanish, as well as provided survey translations.

LatinWorks Marketing

Jr. Strategic Planner

Kept on top of market and industry trends.
Supported Sr. Planners with the development of consumer profiles, research reports and client's presentations. Also responsible for secondary research for new business pitches.

Career medium 03
Career

The University of Texas at Austin

Master of Arts in Advertising, Strategic Planning & Creative

The University of Texas-Pan American

B.A. Communications, Journalism