fashion, beauty, entrepreneurship, startups, research, tech, travel, continued learning, eating my way around the world
"There is no passion to be found in playing small - in settling for a life that is less than the one you are capable of living." -Nelson Mandela
I have my dream job!
Fashion PR Confidential
March 2013 — Present
Fashion PR Confidential is a traveling workshop series teaching the ins and outs of Fashion PR to college students, recent graduates, entry-level publicists or those crossing over to fashion and new brands wanting to do their own PR. The 2-day course is taught by Danika Daly and Crosby Noricks, founder of PR Couture. www.fashionprconfidential.com
Danika Daly Public Relations
September 2011 — Present
Danika Daly PR, founded in 2011, is a PR agency based in New York City composed of researchers, trailblazers and innovators in the fashion, beauty and lifestyle industries. We constantly seek and create opportunities for our clients in areas including, but not limited to media, digital, and event planning. Danika Daly PR provides an in-house experience, you would think we were right there in your office.
Danika Daly PR creates effective digital campaigns, including social media management, events that have people talking and hashtagging away, and have a knack for generating strategic partnerships with brands and bloggers. As tradition never fades, we also garner coverage in top publications for our clients.
February 2011 — Present
Freelance writer with works in several online media outlets such as PR Couture and Fashion Indie.
Shamin Abas PR
Senior Account Executive
August 2008 — June 2011
Worked in the fashion/beauty division on digital campaigns, content creation, media placements and more with brands such as Sam Edelman, blinc Cosmetics and Ken Paves. Also worked on events for celebrities and local luxury stores such as Gucci, Tory Burch, Saks Fifth Avenue and more.
University of Florida
Bachelor's of Science Degree, Public Relations, Minor in Science