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Danika Daly

Danika Daly


Danika Daly PR/Fashion PR Confidential

New York, NY




"There is no passion to be found in playing small - in settling for a life that is less than the one you are capable of living." -Nelson Mandela

fashion, beauty, entrepreneurship, startups, research, tech, travel, continued learning, eating my way around the world

I have my dream job!
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Fashion PR Confidential


Fashion PR Confidential is a traveling workshop series teaching the ins and outs of Fashion PR to college students, recent graduates, entry-level publicists or those crossing over to fashion and new brands wanting to do their own PR. The 2-day course is taught by Danika Daly and Crosby Noricks, founder of PR Couture.


Danika Daly Public Relations


Danika Daly PR, founded in 2011, is a PR agency based in New York City composed of researchers, trailblazers and innovators in the fashion, beauty and lifestyle industries. We constantly seek and create opportunities for our clients in areas including, but not limited to media, digital, and event planning. Danika Daly PR provides an in-house experience, you would think we were right there in your office.

Danika Daly PR creates effective digital campaigns, including social media management, events that have people talking and hashtagging away, and have a knack for generating strategic partnerships with brands and bloggers. As tradition never fades, we also garner coverage in top publications for our clients.

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Online Media

Freelance Writer

Freelance writer with works in several online media outlets such as PR Couture and Fashion Indie.

Shamin Abas PR

Senior Account Executive

Worked in the fashion/beauty division on digital campaigns, content creation, media placements and more with brands such as Sam Edelman, blinc Cosmetics and Ken Paves. Also worked on events for celebrities and local luxury stores such as Gucci, Tory Burch, Saks Fifth Avenue and more.

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University of Florida

Bachelor's of Science Degree, Public Relations, Minor in Science