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Danielle Schraner

Danielle Schraner

Field Marketing Manager - Curate Snacks

Publicis Hawkeye


Publicis Hawkeye

Field Marketing Manager - Curate Snacks

Cross-functional role managing product and performance in key areas: Product & Brand Launch, Brand Ambassador Team Development, Marketing Activations, Turn-Key Partnerships & Shopper Activations.

Red Bull North America

Field Marketing Specialist

Managed multi-functional roles in the areas of program, brand & event management, social media and sales. Led product launches. Maximized ROI by creating & supporting events & marketing opportunities that represent the Red Bull Brand & deliver a clear, strong, authentic message to targeted consumers.

Red Bull

San Francisco Field Marketing Team Member, Wiiings Team Captain (August 2011 to February 2012)

As Wiiings Team Captain added responsibilities including; end of month reporting, product and clothing inventory, training over 12 new hires, printing orders, researching marketing tips and opportunities.
I have worked on over 18 national, local and team based campaigns in multiple roles, such as Wiiinger, team lead, media coordinator and other brand focal points.


Red Bull

Consumer Affairs Team Member

Key Achievements:
− Top performer with over 11,281 personal consumer interactions through email and phone within the Sports Marketing, Sales, Product, Consumer Collecting, and General consumer line.
− Qualified and forwarded 178 Sales and 459 Consumer Collecting opportunities to the field teams.
− Created a streamlined event detail request form and consumer messaging to be used by the entire team, which is still being used.
− Lead Consumer Collecting, Product and Brand trainings for the entire team.


San Francisco Surf Company

Media and Sales Coordinator

6 Month Internship
I developed the store’s social media outreach plan using Facebook, Twitter, Foursquare and Instagram.
I managed the store which included building customer relationships and shop functions such as inventory, merchandise ordering and shop upkeep.
I participated in media interviews and transcribed them for print and viral posting.


CBS Interactive

Associate Marketing Manager


ASUC Auxiliary, UC

Marketing Assistant

I developed the marketing plan for the Lecture Note Service that is still being used today with continued success.
I planned and executed summer CalSo sessions for the ASUC and International Students Program.
I organized and developed plans for Caltopia and Calapalooza events for entire 33,000 student body.


Redwood City Ice Oasis

Skating School Office Assistant, Skating School Instructor and Private Coach

I developed and executed new organizational system for all student information.
I developed the outreach program to bring in new skaters and coaches, leading to increase of over 50% of program sales.
I organized summer camps for 50-100 campers each summer with on-ice and off-ice components.


University of California, Berkeley

B.A., Media Studies

Delta Delta Delta Sorority
Cal Figure Skating Team

Semester at Sea via University of Virginia

Media Studies, Global Studies and Spanish

International experience in Canada, Spain, Italy, Greece, Croatia, Turkey, Bulgaria, Egypt and Morocco from this program with classes taken in International Media Studies, Global Historical Studies and Accelerated Conversational Spanish. I was also the event lead for the Ambassador's Ball.

College of San Mateo

Transfer Units, General Education

Because I was still a member of Team USA's Young International Team I decided to do my first two years of college at CSM so that I could continue to train and compete with my coaches. During my time at CSM I worked in the scholarship office and took the maximum amount of units per semester that would allow me to skate and compete full time.