Director, Social Insights
March 2013 — Present
As the Director of our strategy & analytics practice, I get to work where the rubber meets the road. My position is a balance between the product management of our Social Marketing Stack interact, new business development, and the on-going management of our many accounts. I interact with our creative, engineering, and account teams...and of course our clients & partners, too! I am responsible for defining business objectives, marketing strategy, integrated social programs, analytic requirements, media & content strategy, and developing insights that will help our clients maintain a brand consistent, results-oriented digital presence.