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Danielle Hueston

Danielle Hueston

Director, Social Insights

Brand Networks

Director, Social Insights at Brand Networks

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Brand Networks

Director, Social Insights

As the Director of our strategy & analytics practice, I get to work where the rubber meets the road. My position is a balance between the product management of our Social Marketing Stack interact, new business development, and the on-going management of our many accounts. I interact with our creative, engineering, and account teams...and of course our clients & partners, too! I am responsible for defining business objectives, marketing strategy, integrated social programs, analytic requirements, media & content strategy, and developing insights that will help our clients maintain a brand consistent, results-oriented digital presence.

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Brand Networks

Social Insights Strategist

Brand Networks is a leading social marketing agency with offices in Boston, Rochester, NYC, LA, Toronto, & London. We are equal parts strategic consultants, creative boutique, web development shop, and media agency. Our clients include Starbucks, GE, Macy's, Hotels.com, American Express, The Wine Group and Walmart to name a few. We’re proud to be one of only thirteen companies in the world to be named a "Strategic Preferred Marketing Developer” by Facebook and a Certified LinkedIN Developer.

Career

Xerox

Client Services, Programs, & Technologies Director

Industry: Professional Services, Technology, Software, & Enterprise Marketing

Quick Overview: Lead all program development, business strategy & project planning efforts for a marketing innovation department within Xerox. Special emphasis on digital technology, 1:1 communications, cross-media marketing, trans-promotional marketing, Web-to-Print, & business intelligence. Present Xerox's marketing services value proposition at trade shows, customer events, and educational seminars. Lead product development efforts as the Product Owner for home-grown technologies that are developed for marketing-communication purposes. SME for marketing execution using SaaS strategies, XMPie, and other 3rd party software platforms.

Industry experience: Graphic Communications, Creative Services, Higher Education, Hospitality & Tourism, Retail, Financial Services, & Healthcare.

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North American Breweries (Genesee Brewery)

Associate Brand Manager, Seagram's + Allied Brands

Industry: Consumer Packaged Goods, Spirits

Quick Overview: Brand Management & product marketing-communications for the non-traditional brands at North American Breweries. Responsible for the re-branding and re-positioning of the Seagram's Escapes line which included new brand strategy, market research, package redesign, new Web site and advertising plan. Crafted the first social media-focused strategies for the brewery and the brands. Developed merchandising standards, point of sale materials, promotional events, giveaways, and sweepstakes to support the sales and increase product penetration. Introduced new flavors while working on a line extension. Held P&L responsibilities in addition to vendor management, assisting with production schedules, and developing 2011 marketing and business plan.

Product portfolio included: Labatts, Genesee, Dundee, Seagram's Escapes, Imperial, & Steinlager.

Career

Martino Flynn

Account Services Executive

Industry: Full service advertising agency

Quick Overview: Lead account manager & planner on numerous campaigns, projects, & pitches for B2C & B2B clients. Responsible for client service & organic growth of the assigned accounts. Projects completed ranged from developing global product launch strategies, customer acquisition campaigns, trade show support, brand marketing, product marketing, to sales collateral development, direct mail, Web site development, email execution, and reporting initiatives. Assisted in the re-branding of Martino Flynn and the creation of "ROI- Return on Ideas" which won the Self Promotion ADDY in 2010. Participated in numerous new business initiatives, pitches, and new client presentations. Lead agencies initial "Social Media Bootcamp" to introduce social marketing and networking to agency employees and clients.

Client Experience: Xerox (PSG, XGS, Corporate, XMPie, XOG, & XNA), One Communications, Monroe Community College, and Canadaigua National Bank & Trust.

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Niagara University Kiernan Recreation Center

Front Desk Supervisor + Fitness Instructor

Industry: Higher Education & Recreation Management

Quick Overivew: Lead the training & daily management of 25+ student staff members while Managing all front-end & customer facing activities including all financial transactions, group tours, membership renewals & registrations. Responsible for the overall safety & operations of facility in accordance with University & Federal regulations. Also acted as Group Fitness Instructor for three self-designed classes "Arms & Abs", "Butts & Gutts", & "Yoga 101"

Career

Niagara University

Strategic Marketing MBA courses, degree not completed

Niagara University

Bachelor of Science Business: Strategic Marketing, Minor: Communications & Media

Greece Arcadia High School