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Danielle Gilliard

Danielle Gilliard

Event/Brand Manager and Producer

Independent Contractor

Chicago, IL

"I like to create lasting memories." I am an marketing professional with experience managing marketing programs and initiatives for businesses and marketing agencies. Being the event lover and people person that I am, I enjoy being hands-on in getting to know what the client wants/needs and then working to make their ...

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MKTG

Promotional Model

I host promotional events aiming to spread awareness, gain feedback, maintain brand loyalists, and encourage consumers to sample and try new products for various beer and liquor brands/accounts within MKTG, INC.
Brands I have hosted events for include Captain Morgan, Crown Royal, Smirnoff, and Don Julio.

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Encore Productions via Concert Management

Event Producer/Concert Promoter

-Research and identify best artist to book for successful show within budget constraints
-Analyze past purchasers data and demographics to implement marketing strategies targeted to potential concert attendees
-Facilitate communication with venue managers, caterers, and production team to ensure efficient run of show
-Schedule and manage field representatives who distribute flyers
-Host show and introduce artist when needed

Career

IHeart Media

Senior Promotion Assistant

• Executed, planned, & implemented over 1k events for clients, marketing agencies, non profit organizations
• Responsible for training all new part-time promotion assistants and interns
• Serves as the on-site manager for promotional appearances
• Planned, executed, and managed KISS FM 2014 College and High School Tour visiting 6 colleges and 8 High Schools

Octagon

Contract Account Executive/ Tour Manager

Helped lead 8-member marketing team managing logistics, resource planning, negotiations, project event plans, and new ideas for experiential marketing campaign for Sprint
• Helped reduce budget overspending by 12% through vendor management & negotiated promotional material to reduce cost for XM by $ 4k
• Trained and managed 20+ brand ambassadors to assist with activations

Sprint 4 Chi 2015
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Sprint Bike Cart

Groupon

Inside Sales Rep

Highlight the best possible opportunities for consumers, and partner with local businesses to craft marketing features that help them increase revenue and calibrate customer traffic.
• Developed creative marketing campaign strategies with 150+ small business owners
• Exceeded quota month over month by closing deals totaling $98,000.00
• Hit 117% of total sales goal in Q1 of 14

Katz Media Group

Assistant Account Executive

Effectively provide direct support for internal and external media professionals to produce and retain attractive business leads. Executed all media advertising scheduling, billing and copy points for 50+ TV networks nationally and 100+ major industry advertiser.

Xavier University of Louisiana

Bachelors of Arts, Mass Communications

“Education is our passport to the future, for tomorrow belongs to the people who prepare for it today.”