Email Marketing Specialist
February 2012 — September 2013
• Project manager for 50+ unique weekly emails sent to approximately 1 million list subscribers across multiple verticals for both e-commerce and subscription campaigns. Worked in all stages of email marketing including strategy, production, QA, list segmentation, and analytics.
• Used Google Analytics, SQL, and Excel to analyze effectiveness of email campaigns
• Presented data driven recommendations for improving email efforts to executive team
• Managed transition from MailChimp to SailThru for all emails including creation of new templates. Worked with Birchbox engineering team to integrate ESP with internal systems.
• Involved in interviewing & hiring subsequent email marketing team member
• Won company wide award for outstanding dedication and performance