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Danielle Delcore

Danielle Delcore

Director of User Acquisition


Director of User Acquisition at Plated






Director of User Acquisition

• Responsible for analytics of all customer acquisition efforts
• Manage marketing agency for paid media buying, owning the entirety of Acquisition budget
• Manage all aspects of email channel as well as social media acquisition campaigns
• Coordinate the production and design of creative across email, social and paid media

Career medium 05
Career medium 04


Email Marketing Specialist

• Project manager for 50+ unique weekly emails sent to approximately 1 million list subscribers across multiple verticals for both e-commerce and subscription campaigns. Worked in all stages of email marketing including strategy, production, QA, list segmentation, and analytics.
• Used Google Analytics, SQL, and Excel to analyze effectiveness of email campaigns
• Presented data driven recommendations for improving email efforts to executive team
• Managed transition from MailChimp to SailThru for all emails including creation of new templates. Worked with Birchbox engineering team to integrate ESP with internal systems.
• Involved in interviewing & hiring subsequent email marketing team member
• Won company wide award for outstanding dedication and performance


Business and Legal Resources

Email Marketing Production Assistant

• Weekly production of 12 emails across 3 brands, including newsletters, product promotions, and subscription services
• Develop & implement new creatives for email campaigns
• Use split testing to improve click through’s & conversion rates
• Improved year over year sales
• Instituted weekly reporting of email performance

Career medium 03

Thames Valley Council for Community Action

Marketing Coordinator

Booz & Company

Marketing Intern

Leading global management consulting firm.

• Interned in business to business marketing department for two summers
• Researched and prioritized potential clients for telephone and mail campaigns
• Cold called potential clients
• Maintained accurate client relation information using CRM software

Career medium 05

Cognation Pty. Ltd

Marketing and Sales Intern

Private consulting firm assisting in the development and marketing of platforms and products in the technology sector

Thomas Publishing

Marketing Intern

National sales, marketing, and website consultants for industrial B2B sales

Marist College

Bachelor of Science, Business Administration

Parsippany High School