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Danielle Adams

Danielle Adams

Social Media & Digital Marketing Specialist

Social Media Advocate, Hashtag Writer, Content Curator, Digital Marketing at





Social Media & Digital Marketing Specialist

- See through social media efforts from strategic planning to creative to execution through various social media channels for a health insurance alternative company
- Use social media platforms, including Facebook, Twitter, Google+, Pinterest, YouTube, and Instagram, to engage with target audiences with quality content and illicit response
- Create brand loyalty among customers and potential customers with ongoing integrated campaigns that inform, entertain, and build social trust

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- Ensure quality experience across website, newsletter and mobile application of daily publication
- Compile content, including photos, copy, relevant reviews, and other important information, in an editorial process before publication with communication between the copywriter, sales representatives, and over 300 merchant clients
- Use social media platforms such as Facebook Pages, Twitter, and Instagram to advertise available products and engage with the CoupTessa community


The Workshop

Social Media Coordinator

- Coordinated the social media of a start-up, full service advertising and PR agency, as well as the social media for their Miami accounts, which included Gran Sierpe Pisco, 60 Second Recap, Brownes & Co., and Project Sandwich
- Utilized social media outlets (Facebook, Twitter, and Word Press) to complement client brand personalities, attain interaction with consumers, and eventually maximize brand exposure online

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Graphic Designer & Copywriter

- Began working for University of Miami's student-run Advertising & PR Agency and was among the first creative team
- Worked in teams to devise and implement advertising and branding strategies for accounts, which included Cosford Cinema, AdGroup, PRSSA, PhilADthropy among others
- Created HTML e-mails graphics, print pieces and web images for campaigns


Universal Music Group

Digital Media Intern

- Assisted the Digital Marketing department in promotional efforts for Universal Music Latino’s signed artists
- Created e-mails for external and internal purposes, album images for iTunes, and promotional fan downloadables
- Added to the online presence and fan engagement of artists using multiple channels, including early social media outlets such as Facebook, MySpace, and blogging

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Modern Luxury

Events & Marketing at MIAMI Magazine

- Aided the marketing team with events throughout the Miami area that materialized the luxury lifestyle magazine for subscribers and readers to interact with further
- Assisted in the production and execution of events hosted by the magazine that included Miami "Splashion" Fashion Show, Miami Magazine's "Best of the City" Party, and the "Sex and the City Miami" Fashion Event, among others
- In-office responsibilities included scheduling of the events calendar, managing business and networking contacts, and strategy building for upcoming event ideas


Clear Channel Radio

Promotions Intern

- Aided the Y100 Promotions Team at broadcasted events in the South Florida area, which included music concerts, cultural events and festivals, and functions hosted by Y100
- Blogged about my outings with the Y100 team, in which I write about the current promotions and contests, live broadcast locations, and upcoming Y100 events

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FKQ Advertising


- Helped execute tasks in the different phases of the research and creative departments
- Contributed to the production of creative calendars and research data spreadsheets
- Prior to execution, assisted the account executives in the final presentation to clientele


University of Miami

BS, Advertising, International Studies, Marketing (Minor)