Global Marketing Manager
March 2016 — Present
o Reporting to the COO, established a global marketing department in the US. Leading major branding and public relations initiatives with company’s executives worldwide while managing a creative team and agencies.
o Developed, implemented and maintained a strategic marketing roadmap that consisted of branding, public relations, digital marketing and event strategy programs, built company’s library of creative assets and support materials, planned and executed multiple multimedia campaigns and led video production of multiple corporate videos.
o Led a launch of the new corporate website (design, content management, technical project management).
o Led company’s first official launch in the US at TechCrunch Disrupt SF and organized multiple US, international tradeshows (vendors’ coordination, project management, media relations, staff management, project finance, programming)
o Developed a successful media relations strategy and arranged company appearances on US TV Shows, press coverage and multiple speaking engagements in the US and worldwide that increased company’s brand awareness by 500%.
iTutorGroup is the global leader in online education providing individualized, personalized learning experiences to hundreds of thousands of students & business professionals in countless subject matters. We do this by leveraging big data analytics and utilizing advanced algorithmic matching between students, classmates, teaching consultants and digital content. Since its inception in 1998, iTutorGroup has grown into the biggest online platform driving live human-to-human interactions worldwide.