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이단비 Danbee Lee

이단비 Danbee Lee

Business Planning & Marketing Manager


Business planning and Marketing at CGV ScreenX Team



Business Planning & Marketing Manager

@ ScreenX Team (스크린X)

- Plan, develop, and execute marketing strategies; execute innovative and entirely new methods online and social media marketing
- Develop research and insights that will help ScreenX further develop and evolve technology
- Plan and execute series of events targeting the full spectrum of customers and key partners: top tier brands, creative agencies, media agencies, film-makers, movie studios and more
- Structure business models for ScreenX advertising and film
- Track and monitor business financials and meet revenue and profit targets

Career medium 06
Career medium 03

CJ Corporation

Business Planning Senior Analyst

@ Entrepreneur strategy & Planning Team

- Identified and capture new business opportunities in a traditional TV broadcast and online/digital video industries
- Conduct in-depth customer market research, new social TV rating studies and second screen experience studies
- Researched the competition and improve competitiveness
- Prioritized M&A deals and joint ventures through analysis and deep understanding of user experience and business value proposition


CJ Corporation

Business Development Senior Analyst

@ Smart Mobile Business Team

- Designed a new business model that enhances and extends consumer experiences while creating new opportunities for revenue
- Analyzed market to identify major players, potential partners and emerging solutions for smart mobile business
- Prioritized investment in new technologies and solutions through considering CJ business portfolios
- Ideated value proposition of CJ Group mobile and tablet PC service for the market
- Reported initial business opportunities to the management: Media-Commerce through a digital magazine(1st Look), Media Multitasking Behavior on smartphone(Super star K3 mobile application), Education on smart devices(CJ Educations)

Career medium 03
Career medium 06

CJ Corporation


@ CJ Business Research Institute

- Led research, planning and analysis of consumer behavior and entertainment industry trends : film, broadcast, music, live entertainment, and online games
- Designed all aspects of customer surveys including concept, survey design, data analysis and results
- Monitored the Korean political environment and policies on media; Advised internal policy teams on public policy matters in media industry


Readers & Leaders Ltd.

Analyst (Freelancer)

Researched the consumer behavior, lifestyle, and spending pattern


Researcher (Internship)

Wrote a paper: ‘The effect of POSCO CSM to Corporation Image’


Mobile Futurist 2nd (Internship)

Executed marketing strategy especially Viral marketing & Social media marketing

연세대학교 / Yonsei University

Master, Marketing

부산대학교 / Pusan National University

bachelor, Management