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Dana Mattison

Dana Mattison

Associate, UM Studios

Universal McCann

Associate, UM Studios at Universal McCann

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Universal McCann

Associate, UM Studios

The Hershey Company

Career medium 05

Advertising Research Foundation

Membership Engagement Intern

• Assisted in outreach to ARF Member Ambassadors from Fortune 100 companies
• Engaged ARF Young Pros through online engagement tools and media sponsored events
• Responded to member inquiries and updated and maintained iMIS Database for 400 member
companies
• Assisted with the successful execution of Audience Measurement 8.0 and “The Future of
User Interface and Interaction Design” events

Career

Vanderbilt University

Vanderbilt News and Communications Intern

• Answered multi-line phones, directed calls, and took messages
• Directed mail and departmental documents to specified offices
• Screened and logged DVDs into the Media Archive Library
• Responsible for tracking and logging news releases into the Vocus Public Relations Database

Career medium 06
Career
Career medium 02

Viacom

Programming Intern - TeenNick

• Assisted with series maintenance and log building in Programming Tracking System (PTS)
• Helped programming department develop an On-Air stunt that resulted in the successful launch of a new series
• Formatted credits and maintained dub screener library
• Ensured timely delivery of episodes to Network Operations Center (NOC)

Career

WNYC, New York Public Radio

Volunteer Ambassador

• Contributed to over 1400 sign-ups for the WNYC e-newsletter and online engagement tools
• Trained volunteer participants for WNYC sponsored events by modeling the approach for engaging potential WNYC listenership
• Effectively communicated the benefits of WNYC programming to non-traditional public radio listeners

Career medium 06
Career
Career medium 05

American Idol

Production Assistant

• Organized registration and distribution of tickets for 16,000 potential American Idol contestants
• Helped production manager compile staff contact and identification information
• Assisted American Idol security team with surveillance and transition of outdoor contestants into Bridgestone Arena
• Guided disabled and special needs contestants towards handicapped-accessible locations in venue

Career

MTV Networks

Intern - LOGO

• Researched potential corporate sponsorships made to pro-social initiatives at LOGO Networks
• Acquired demonstrated proof of performance made by digital advertising agencies using
“Snag It” software
• Promoted celebration of SpongeBob SquarePants 10th Anniversary for Nickelodeon Press and Event Marketing Department through volunteer street-team promotions

Career medium 04
Career

Vanderbilt University

Bachelor of Arts (B.A.), Afro-Latin Diaspora Studies